Headed over to Platinum Park in Kuala Lumpur on 12 December 2017 for Hennessy Declassified – an interactive exhibition that uncovered Hennessy’s myths and modern lifestyles through the journey of five (5) zones and a lounge bar. The event ran from 11 to 16 December 2017, in place of Hennessy Artistry, and gave invited guests a very different and exclusive insight to the world of Hennessy.
Hennessy Declassified encouraged guests to actively participate by engaging all of their senses in the various zones. Upon reaching the venue which was the penthouse of the tower, we started our journey in the ‘Walk in Cognac’ zone – which provided us with view of the changing seasons in the Cognac region and an explanation of the distillation process of the eaux-de-vie through an interactive display.
At the ‘Heart of Hennessy’ area, the brand’s famed craftsmanship that has been passed from one generation to the next was explored by going through a comprehensive showcase of the entire cognac-making process. This was aimed to give a better understanding on how eaux-de-vie ages and in French oak barrels until it is transformed into Hennessy cognac.
At the third area, we were brought to a replica of the “grand tasting room” that has never been open to the public. In the room back in France, Hennessy’s hereditary tasting committee which includes the Master Blender, who are in charge of tasting, choosing and making decision for an exceptional blend for Hennessy cognac, gather to taste and select the eaux-de-vie at 11am every morning. What an awesome job indeed!
The fourth destination of the journey was the full range of Hennessy’s iconic collection. Here, we got to sample the brand’s most famed variant – Hennessy Paradis Imperial, through an exclusive tasting, conducted by Brand Ambassador of Hennessy, Mr Chong Wai Keng. Hennessy Paradis Imperial is the result of precise selection, where on average only 10 out of 10,000 eaux de vie are carefully selected to be blended to become one of Hennessy’s rarest and most celebrated variants.
In the final area, we got to experience Hennessy’s art of mixing, featured internationally acclaimed mixologists, Gento Torigata from Singapore and Rita Bonita from Hong Kong. From 11th to 13th December, Gento Torigata mixed up delicious Hennessy cocktails for the guests, such as the Toi et Moi and Horse’s Kick, while from 14th to 16th December, Hennessy cocktails inspired by Rita Bonita, such as the Bonita Highball No. 2 and Swipe Right for Tonight were served.
The entire week of Hennessy Declassified also featured signature cocktails from Hennessy and Hyde 53. Owner and mixologist, Andrew Tan specially curated and designed Hennessy Japonism and Hennessy Luo Han Kuo, to highlight Hennessy V.S.O.P’s sweet complexity and nuanced flavours, whereas the Hennessy VS Highball is one of the purest and most refreshing way to enjoy Hennessy Very Special.
While I really enjoyed Hennessy Artistry over the past couple of years, as I get older, I appreciate the more educational and experiential types of events such as the Hennessy Declassified, which gives a very different (as opposed to a very happening party/ concert) and more luxurious experience. I hope to see more of such events by Hennessy in the future!
For more info, head over to https://www.facebook.com/HennessyMalaysia/
Photo credits: Andy Kho Photography (www.andykho.com)