KENZO x H&M made its runway debut on 19 October 2016 at Pier 36 in New York, with a spectacular show directed by fashion legend Jean-Paul Goude. Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon.
Dancers, beatboxers, whistlers and musicians performed to the rhythm of a customized remix of “Express Yourself” by Sam Spiegel, and gave guests a spectacular show celebrating the beauty and power of individual expression. Through a unique choreography created by KENZO collaborator, Ryan Heffington the show cast presented the KENZO x H&M collection which encompassed playfulness, bold prints and vivid colours. The event concluded with a performance by rapper and surprise guest Ice Cube.
“Tonight was a celebration of everything we love about KENZO x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget,” says Carol Lim and Humberto Leon, Creative Directors of KENZO.
“The launch of KENZO x H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honour to have Jean-Paul Goude direct the show and he captured the mood perfectly,” says Ann-Sofie Johansson, Creative Advisor at H&M.
The KENZO x H&M collection will be available in over 250 H&M stores worldwide, as well as online, from November 3.
For more info, head over to http://www.hm.com/my/
Images and video courtesy of H&M.