Corona Sunsets Hour “This is Living” Campaign Launch
Headed over to Mantra Bar & Lounge in Bangsar Village 2 on 30 August 2016 with Andy Kho, Zoe and Alice for the launch of Corona Extra’s “This is Living” campaign. The global campaign taps into the universal desire for freedom, and aims to inspire people to go outside and live more moments that matter. Sunset is a time when you finish the working day, kick back, let your hair loose, relax and unwind while the day changes to night, and Corona Sunsets Hour, which is an activation under the “This is Living” global campaign, is Corona’s take on the happy hour.
The launched was a chilled sunset affair on the rooftop of Bangsar Village 2, an escape from the busy city’s hustle and bustle, watching the commuters stuck in the jam from afar. To embody the spirit of ‘Sunsets’ Hour, there were Corona Sunsets Tattoos painted on the faces of guests, while we sipped away on two (2) bespoke cocktails names Corona Sour and Corojito mixed with spirits and liqueurs, with Corona as their base.
Corona has also partnered with Mantra Bar & Lounge to create a the first Corona Spiritual Home in Malaysia, embodying the spirit of the beach. Mantra will bring guests physically and emotionally to the beach, whereby you get to place your feet in the sand, while enjoying a Corona and having space to breathe in the hectic city.
Juliet Yap, Marketing Director of Carlsberg Malaysia, says: “At CORONA we want to capture the desire to disconnect in order to reconnect and re-energize, a sentiment that resonates with our consumers on a global scale. ‘This Is Living’ will celebrate the authentic, simple, and beautiful moments in life spent outside. In this light, we believe Mantra Spiritual Homes to be a natural fit for the brand. To celebrate more beautiful moments outside, sunsets will now become extra special with a specially prepared Corona sundowner of the two Corona cocktails showcased today made available at Mantra now!”
More info at https://www.facebook.com/CoronaMalaysia/
Photo credits: Carlsberg Malaysia, Andy Kho Photography (www.andykho.com) and author’s own