This summer, GUESS introduces an advertising campaign that captures GUESS Models, Emma Stern, Mia Kang, Tina Lozovskaia, Olga Caro, Paul Roemer, and Christian Hogue turning up the heat in sunny Malibu wearing the most sought after ready-to-wear and accessories of the season.
The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by renowned fashion photographer, Rayan Ayash, features the GUESS models photographed in a series of images shot against a breathtaking beach landscape. Strong rays of sunshine beautifully reflect off the GUESS Girls tousled hair and flawless bronzed skin, allowing the natural sunlight to accentuate their striking beauty.
GUESS also launched their Summer 2016 Women’s Collection which is dominated by light-weight silhouettes including dresses, rompers, button-down tops, tanks and cut-off denim shorts. Overalls with gold button-front detailing, dresses with semi-sheer crochet construction, maxis with breezy side-slits and shirts with flared sleeves and exposed shoulders are at the forefront of this season’s collection.
The collection also offers a handful of refined staple pieces including crisp button-downs, seersucker and maxi shirt dresses as well as fitted denim pencil skirts. Matching two-piece black and white stencil floral camisoles and skirts lend a fashion-forward approach to your summer wardrobe. In true GUESS fashion, denim makes a strong return this season in the form of flares, skinnies, jumpsuits, tops and overalls in several fits, washes and fabrics with touches of embroidered florals and heavy distressing.
The women’s handbag assortment offers a full range of styles in various shapes and sizes that effortlessly accessorize any summer look. Ultra-mini cross body bags with edgy gold studding and satchels with soft gray python prints mixed with brilliant whites are trend-driven designs tailored to please any style-savvy GUESS Girl. Structured faux-leather carryalls in sumptuous cognac and forest green shades as well as classic oversized totes with the GUESS logo are more casual, on-the-go styles.
More info at http://www.guess.com