Carlsberg Launches Probably the Best UEFA EURO 2016™ Football Promotion


MHB Wei Jean, Andy Kho and I headed up to Score at The Roof, First Avenue Bandar Utama on 10 May 2016 for Carlsberg’s launch of their exciting activities leading to the UEFA EURO 2016™. Carlsberg is the official beer of the tournament, and is offering fans a chance to watch the semi-final live in France and experience what it’s like to be a football star and ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™.

Carlsberg’s long-standing partnership with UEFA EURO continues the brand’s heritage and association with football. Carlsberg has been the official sponsor for a record of 8 consecutive tournaments since 1988 and remain the official sponsor of the UEFA EURO in 2016™.

For the first time in the tournament’s history, UEFA EURO 2016™ will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.

Henrik Juel Andersen, Carlsberg Malaysia Managing Director briefing us media during the press conference
Henrik Juel Andersen, Carlsberg Malaysia Managing Director briefing us media during the press conference

“Carlsberg, probably the best beer in the world offers our fans a chance to score probably the best UEFA EURO football experience. Carlsberg is always about doing it better for the fans whilst UEFA EURO championship never fails to set football enthusiasts in craze once every four years. Being the proud official beer sponsor of UEFA EURO for 8 consecutive tournaments, Carlsberg raises the bar a notch higher by rewarding lucky consumers – and their favorite mate – a once of a lifetime chance to play on the same pitch as their football heroes, experience the life of a football star and be treated as a VIP, probably the best football adventure ever,” said Henrik Juel Andersen, Carlsberg Malaysia Managing Director.

“It is probably the best football prize as the winner of UEFA EURO 2016TM gets to play, interact and probably score some goals together with some great legends from the past UEFA EURO tournaments on the pitch of Stade de Lyon. The experience will culminate at the Grand Awards dinner where they will get to mingle with the past UEFA EURO legends,” Andersen added.

Access to this event is exclusively held by Carlsberg and only 100 winners from around the world will have the chance to participate. Five (5) contest winners from Malaysia can each bring along a friend to watch the UEFA EURO 2016™ semi-final with the best seats and views, be treated like football stars, complete with personalized soccer kits, access to locker rooms and other entertainment at the VIP hospitality lounge – while enjoying ice-cold Carlsberg.

Malaysian freestylers showing off their football tricks

Carlsberg has collaborated with the F2 Freestylers, globally recognised as the best football freestylers in the world. and have recreated probably the best ten EURO moments from the past 40 years through a series of videos available for viewing on

Winners of the ‘Play on Pitch’ contest can expect to re-enact some of this iconic goals first hand with the F2 Freestylers in Stade De Lyon.

We had the chance to win some customised jersey through a juggle the ball contest and we sent Jean and Mon to try and they managed to win themselves the prizes!

Dancer Cecilia Yong trying out her footie skills
Dancer Cecilia Yong trying out her footie skills
Much to my amusement
Much to my amusement
Jean and Mon trying their luck and both of them actually won themselves customised jerseys!
The girls and Andy Kho with Henrik Andersen
The girls and Andy Kho with Henrik Andersen
Mon and Jean enjoying their ice-cold Carlsberg
Mon and Jean enjoying their ice-cold Carlsberg
Andy Kho with Mon and Jean


Pretty Aileen Tan
With pretty Mavis


So how do you win what is probably the best football prize in the world?  

Simply submit a photo of  the proof of purchase for Carlsberg captioned with your name and MyKad number,  via WhatsApp or WeChat to 018 3278718.  The ‘Play on the Pitch’ contest is available in all Carlsberg affiliated outlets, from pubs, bars, restaurants, coffee shops to super and hypermarkets. Contest period runs from 3 May 2016 until 7 June 2016.

For more information on how to get a chance to win tickets to the UEFA EURO 2016™ Semi-final and participate at the various activities, head over to or

Andy Kho and me with Henrik Andersen
Andy Kho and me with Henrik Andersen


Since we’re on the topic of Carlsberg, I noticed that my Facebook friend and acquaintance and one of my favourite freelance talents – Zhu Sien, did a couple of videos for Carlsberg.


I happen to think that she’s one of the prettier freelance talents in the industry and I really like the fact that she can converse fluently in English and is not one of those dumb bimbos/ empty vases. Pity that she’s graduated and is no longer doing freelance jobs. Sure miss seeing her at events. Well here are two (2) old photos of her.


Zhu Sien 1

Zhu Sien 2


Oyster Weekend At Southern Rock Seafood And Shucked

Shucked and Southern Rock Seafood will be having an “Oyster Weekend” this Friday to Sunday, 27-29 May 2016 featuring two (2) Oyster & Champagne Masterclass as well as an Oyster Festival.

The 90-minute Masterclass will include some useful tips about oysters such as:

·        What makes oysters taste great

·        The health benefits of eating oysters

·        Tasting note and the difference in oysters

·        Pairing oysters with France’s finest boutique champagne

·        How to shuck and eat oysters like a pro

Where oysters will be served alongside a delicious dégustation menu!

The dinner will be hosted by Edward Gallagher from Ireland, grower of Irish Premium oysters and the best-selling Gallagher Special oysters, Laurent Robert from France, award winning boutique champagne maker, and Josh Green, KL’s very own resident ‘Oyster Man’.


More info at or


Masterclass- Friday at SouthernRockSeafood

Friday Dinner @ Southern Rock Seafood, Bangsar

Date: Friday, 27 May 2016

Time: 7:30pm

Venue: Southern Rock Seafood, 34, Jalan Kemuja, Off Jalan Bangsar, Bangsar, Kuala Lumpur

Price: RM350.00 per person, or RM320.00 per person for groups of 6 or more

More info at or


Masterclass- Saturday at Shucked

Saturday Lunch @ Shucked, MidValley

Date: Saturday, 28th May 2016

Time: 12:30pm

Venue: SHUCKED Oyster & Seafood Bar, The Gardens Mall, Mid Valley City, Kuala Lumpur

Price: RM250.00 per person, or RM225.00 per person for groups of 6 or more

More info at or

To register for a session, head over to:



Oyster Carnival

The carnival will be a cosy family-day Sunday with a lively carnival atmosphere at Southern Rock Seafood where you get to enjoy an afternoon of live music, carnival activities with our restaurant team and entertainers for the day including a clown, barbecue grill, special-priced oyster and seafood bites and special deals on wine and alcohol.


Date: Sunday 29th May 2016

Time: 12pm to 6pm

Venue: Southern Rock Seafood

34, Jalan Kemuja, Off Jalan Bangsar, Bangsar, Kuala Lumpur

For more info, head over to or


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