GUESS New White Concept Store KLCC Launch
Rachel and I headed over to Suria KLCC in Kuala Lumpur on 5 May 2016 for the opening of GUESS Malaysia’s first white concept store in Suria KLCC. The store covers a total of approximately 2,300 square feet and houses women and men ready-to-wear, handbags, timepieces, jewelry and accessories.
GUESS was established in 1981 and initially began as a jeans company. It has since successfully grown into a global lifestyle brand and today, Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products.
Guess? products are distributed through branded Guess? stores as well as better department and specialty stores in 95 countries around the world. As of 30 January 2016, the company directly operated over 800 retail stores in the Americas, Europe and Asia. The company’s licensees and distributors operated approximately 800 additional retail stores worldwide and in Malaysia FJ Benjamin operates the stores here.
In line with the restyled global denim-concept store launched in 2016, the new GUESS store provides an exciting and inspiring atmosphere. The clean, bright white themes, featuring contrasting materials and glamorous details, provides a contemporary feel, while flexible modular panels make for a dynamically changing shopping experience.
The new layout celebrates the GUESS heritage through imagery while enhancing the focus on product displays. White shelving along the walls host the brand’s clothing, while handbags and shoes are featured throughout the store and accessories, are displayed in sleek central display. The store also features fully-accessorized ‘must-have’ looks, with the GUESS logo making every style instantly recognizable.
Below are more photos from the launch courtesy of GUESS Malaysia (FJ Benjamin).
Click on the individual photos to open a larger version.
For more information, head over to www.guess.com