The Superdry Spring Summer 2016 sees a fusion of exquisite textures, quality fabrics and intricate detail.
Superdry’s latest SS16 collection has “Premium Style” as its theme with bright bursts, shearling detail and summer-ready linings establish Superdry as the destination brand for holiday style. Adorned pieces, lux leather and artisan selvedge denim are statement looks with brand new handpainted prints paramount throughout the collection.
The men’s SS16 collection revolves around destination style. Key looks encompass classic preppy nautical navy, blues and reds, fused with neon and sun-kissed brights. Essentials are key this season with a style, shape and colour for every man’s wardrobe. T-shirts and sweats are all about Varsity sleeve stripes and oversized numbers in Superdry’s signature one-colour cracked print technique, alongside bright neons, oversized grits, nautical stripes and lightweight and lofted tees in baseball shapes and Sunkist hues. Preppy button down shirts and long sleeve granddad, Grindlesawn and bright tops add a touch of east coast class.
Military style is paramount in this season’s woven collections. Outerwear is all about the lightweight casual, with a military twist on bomber jackets complemented by cargo woven parachute style shorts and trousers in army greens and rich navies. Slim leg and belted chinos in white and hued pastels paired with a cut collar neckline shirt in Oxford blues echoes the sophisticated swagger of the Hamptons.
Swimwear is all about Water Polo shorts in classic colours as well as neon and banana leaf prints. For a more laidback look, boardshorts with reflective print logos and branding in a spectrum of colours and printed effects take inspiration from 70’s California.
Click on the individual photos to open a larger version.
Superdry is available in Malaysia at Pavilion KL, Mid Valley Megamall, Sunway Pyramid, and Gurney Plaza, Penang.
More info at http://www.superdry.com/
Images courtesy of Superdry (FJ Benjamin Malaysia).