Watsons launched it’s Really Syok! Campaign with a little get together for members of the media and bloggers at Paradigm Mall on 27 August 2015 with news that’s sure to excite Watsons VIP Card members. The campaign is in conjunction with its members programme’s 5th anniversary and will start from 3 September and run till 28 September where the highlight is the redemption reward for an exclusive pass to the largest outdoor concert in the region, MTV World Stage 2015. This year’s concert will feature international acts like Jason Derulo, Carly Rae Jepson, Apink (Korea) and Sekai No Owari (Japan).
At the launch, we got to witness the preview of Watsons Really Syok! video staring model Kit Mah which got many girls excited.
Top male model and the face of the campaign Kit Mah shared, “Once again I am glad to be part of Watsons campaign, and shooting the TV commercial and viral video of Watsons Really Syok! was fun especially the interactive part with the 3D animal effect. But the most challenging would have been the part where I had to wear nothing on me so watch out for that scene!”
Watsons Celebrity Friends were also in attendance including Amber Chia, Reem Shahwa, and Hansen Lee. Popular host Serena C who hosted the event said, “I travel a lot from one place to another and using my Watsons card is convenient because of its Touch ‘N Go feature. And not surprising that I look forward for the Touch ‘N Go redemption available.
“With my hectic schedule juggling between hosting events and at the TV station, I rely a lot on my gadget hence shopping online has always been the easiest way for me. I am sure those who are like me would enjoy this redemption for online shopping voucher,” explained Astro Supersport host Reem Shahwa during the interview session.
Celebrity model, Amber Chia added, “The Watsons VIP Card is known for its dining privileges and the redemption for dining voucher is definitely mouthwatering. My family and I have been enjoying as a member since the first day I was officially a member, so thank you to Watsons for making this journey wonderful for me.”
Hansen Lee, a well-known host and model was happy to share, “I have never miss shopping at Watsons especially for my grooming essentials everything is on the shelves. With the reward redemption, I’m happy to redeem La Gourmet products made available. They are good to have.”
We also got to see an interpretation performance from the mime artists who showcase the five rewards redemption in the most artistic ways. Also present at the launch were Caryn Loh, General Manager of Trading, Watsons Malaysia and Jessica Ng, Digital and Consumer Experience Director, Watsons Malaysia.
So what’s in store for Watsons VIP members?
There is the special reward redemption which is available in 5 tiers and redemption can be made at all Watsons stores nationwide.
500 points: MTV World Stage 2015 pass
400 points: Watsons online shopping voucher
300 points: La Gourmet household product
200 points: RM5.00 Touch N’ Go reload
100 points: Dining voucher
Running at the same time is the Watsons Really Syok! members sale offering a fantastic 50% discount with more than 500 products made available from 3 until 28 September 2015.
“We are extremely excited to partner with MTV World Stage for the very first time. And the reward is money can’t buy experience offering to Watsons VIP members as entry to this concert is exclusive. We want to provide our loyal members a really syok experience and partying to the likes of international acts would be one experience not to forget. To party in style, Uber will also offer free rides to Watsons VIP members to the concert venue,” said Danny Hoh, Head of Marketing, Watsons Malaysia at the campaign launch.