Naza Italia Showroom Relaunch
Veron and I headed over to the newly refurbished Naza Italia showroom which is located along Jalan 221 in Petaling Jaya on 15 June 2015 for their relaunch party. Now earlier that morning, there was the official media/ press launch which I didn’t attend (but I’ve included coverage of that and the photos of the interior of the showroom in the second half of this post).
Now I’ve actually been to the Naza Italia showroom (before the refurbishment) a few times since it was launched, mostly for Ferrari or Maserati car launches but there was a very memorable Ferrari dinner in conjunction with the Ferrari Formula One team’s visit to Kuala Lumpur for the Malaysian F1 GP in SIC, where then Ferrari F1 driver Felipe Massa made a surprise (well to the guests that is) appearance at the dinner much to the amazement and delight of us guests!
However one must always constantly grow and upgrade one’s self, and with that Naza Italia decided to refit the old showroom to conform to the new global corporate identities of both Ferrari and Maserati.
Earlier in the day there was the official media launch.
NAZA Italia, the sole authorised importer and distributor for Ferrari and Maserati in Malaysia, relaunched its newly refurbished Ferrari and Maserati flagship centre cum showroom to the public on 15 June 2015. This refurbishment ensures that the showroom is now in line with the new global corporate identities of both Ferrari and Maserati.
Present at the event were Group Executive Chairman & Group CEO of NAZA World Group of Companies, Datuk Wira Hj. SM Faisal Tan Sri SM Nasimuddin, Managing Director of Ferrari Far East, Mr. Dieter Knechtel, Regional Director of Maserati Asia, Mr. Fabrizio Cazzoli, Senior Vice President 2 of 4-Wheels Division of NAZA World Group of Companies, Mr David Hector Ratnaike and Vice President 1 of NAZA Italia Sdn Bhd Mr Wan Ahmad.
The newly refurbished centre is highly visible from the Federal Highway and is located next to the large NAZA Auto Mall in Petaling Jaya. The centre is one of the largest of its kind outside of Italy, and is a one stop luxury lifestyle experience which includea point of sales, high quality merchandising and after-sales.
Datuk Wira Hj. SM Faisal Tan Sri SM Nasimuddin, Group Executive Chairman & Group CEO, NAZA World Group of Companies said “As we commemorate NAZA’s 40th anniversary this year, we reflect on the NAZA World Group’s remarkable journey and rich history thus far. I have a deep sense of pride when I consider its steady growth from a modest used car dealership to a highly recognised national conglomerate that represents many of the top marques in the automotive world – an achievement that was made possible by our devoted team; the driving force behind the scenes.”
“With growth comes change. In celebration of such growth and to share our gratitude with our customers, we are reinvesting in the Group and rewarding our customers – starting with the refurbishing of the NAZA Italia showroom, a place that allows freedom of expression and the realisation of dreams, that echoes all that the exclusive Ferrari and Maserati brands stand for,” he added.
Datuk Wira Hj. SM Faisal and his team at NAZA Italia were guided by the principal teams at Ferrari and Maserati, and redesigned the existing showroom to best reflect the signature touches of both marques. The centre has been NAZA Italia’s testament to the company which was appointed as the sole importer and distributor for Ferrari back in March 2008 as well as for Maserati in February 2009.
The new centre features a spacious, well-appointed and equipped showroom with dedicated sales areas, a comfortable and luxurious lounge area, a merchandise area, a configuration area and delivery bays which will provide the best luxurious experience to be had for both marques. The atelier (workshop) and state-of-the-art 4 ‘S’ (sales, service, systems and spare parts) centre makes up part of the complex while there’s even a dedicated fully equipped business centre and boardroom facility, which Ferrari and Maserati owners can utilise.
Both the lounges have various books which provide owners and fans an insight into the rich history and heritage of both these iconic Italian brands, while plush and comfortable sofas make for a relaxing wait for owners while their cars are being serviced.
NAZA Italia has brought in some of the latest models of each marque, including the Ferrari 458, the FF, the California T, the F12berlinetta, and the new Ferrari 488 GTB, as well as Maserati’s Quattroporte, GranTurismo, GranCabrio and Ghibli models. NAZA Italia will continue to bring in more new models from both the Ferrari and Maserati stables in years to come, and newer models become available.
Ferrari and Maserati buyers get to select the ride of their choice in complete comfort and luxury, while the availability of a designated atelier presents them with an opportunity to further customize their car through the Personalization Program. The program offers owners of the two makes different variations to choose from, from designating the exterior colour to the type of internal trim and even selecting the choice of electronic gadgetry in the car – a chance for buyers to express their own unique individuality.
NAZA Italia will also be looking to upgrade its Aftersales Workshop to better serve its customers and to accommodate the brand’s future expansion in Malaysia. At present, servicing and maintaining of these luxury marques is carried out at its 4 ‘S’ centre which features high-tech servicing bays, advanced tooling, and a complete diagnostic system for troubleshooting, and tuning with the latest engine management software updates. The NAZA Italia technical personnel are highly-trained and experienced in caring for and maintaining both Ferrari and Maserati cars. All cars bought through NAZA Italia and new-comers to the 4 ‘S’ centre will be registered in an authorised global database that will give owners a full history of their car service and maintenance records.
If you’re looking for some merchandise by both the brands; the Naza Italia showroom also carries a range of apparel, premium gifts, detailed scaled models and contemporary lifestyle accessories – some of which are highly sought after limited editions.
For private viewing and appointment, please contact NAZA Italia at 03-7956 8599.
Photo credits: Naza Italia and author’s own