Jaguar Land Rover dealer SISMA Auto Sdn Bhd’s opened its new Glenmarie 3S centre on 17 June 2015, marking its second major new branch in less than a year. This comes hot on the heels of the opening of the first SISMA Auto Kuala Lumpur, which is located at Menara Worldwide, Jalan Bukit Bintang, back in October 2014.
SISMA Auto is an authorised dealer and service provider for Jaguar and Land Rover in Malaysia, and is the automotive arm of the SISMA Group of Companies. The company was founded by the late Dato’ Syed Ibrahim Syed Mohamed and his brother, Syed Hussain Syed Mohamed, the current Chairman.
SISMA Auto began operating in 1994 as the sole importer, distributor and exclusive accredited aftersales service provider for Jaguar cars in Malaysia. A joint venture between SISMA Auto and Sime Darby Motors later created Jaguar Land Rover (Malaysia) Sdn Bhd, which is the exclusive importer for Jaguar and Land Rover in Malaysia. The joint venture was formed via SISMA Auto’s acquisition of a 40% share in Sime Darby Motors’ Land Rover (Malaysia) Sdn Bhd, which was then renamed Jaguar Land Rover (Malaysia) Sdn Bhd.
This expansion is to support incoming new models that are expected to grow Jaguar Land Rover’s customer base in Malaysia, and will include the new Land Rover Discovery Sport; and the new XF sport sedan, all-new XE compact executive sedan and F-Pace, the first-ever performance crossover from Jaguar. The new models combine design, innovation, performance, practicality and capability to help broaden the appeal and reach of the two brands which are generally regarded in Malaysia as more niche or enthusiasts brands.
SISMA Auto Managing Director Syed Khalil Syed Ibrahim pledged that the company would retain its signature family-owned business approach and emphasis on personalised service even as it embarked on a network expansion.
“This approach has served us well for the past two decades as SISMA Auto became synonymous with the Jaguar brand. Nothing will change despite our new expanded role as a dual-brand Jaguar Land Rover dealer and the fact that we are now growing our network. We will ensure that our customers are able to focus on enjoying the ownership experience while leaving the rest to us,” he said.
He cited the complimentary pick-up and drop-off service from customers’ residences or offices as one of the highlights of the premium ownership experience from SISMA Auto.
“The city-centre location of our Menara Worldwide showroom also makes it an extremely convenient and accessible service drop-off point for our customers,” he added.
SISMA Auto’s new Glenmarie 3S centre is located adjacent to its existing facility at Temasya Industrial Park, Glenmarie, and has a total build up area of 25,000 square feet. This new dual-brand 3S centre features a service capacity with 16 work bays and an interactive bay. The spacious showroom is twice the size of the previous showroom, and has the capacity to showcase the complete range of Jaguar and Land Rover models.
The new Glenmarie 3S centre brings to life SISMA Auto’s Total Care philosophy which offers a full spectrum of services including all major vehicle repair and maintenance services; mechanical and electrical systems, steel and aluminium body and paint works, air-conditioning systems and even auto-detailing.
SISMA has also invested in a sophisticated Corghi Blue Light Laser Wheel Alignment equipment that enables alignment with maximum precision.
The new showroom is equipped with some of the most sophisticated tools and equipment, including more than 500 special tools and diagnostic equipment unique to Jaguar and Land Rover, making it a one-stop facility for all repair and maintenance needs.
If you choose to wait in the centre while your car is being serviced, you get to enjoy the massage chair, drink freshly brewed premium coffee and tea and refreshments, and watch TV at the waiting lounge. The centre also comes with a vehicle configuration section and dedicated delivery bay enhance the purchasing experience while ample parking spaces at the front make customers feel more welcome.
Since I was there I also took the opportunity to test drive the Jaguar XJ and XF.
SISMA Auto will also be investing up to RM20 million in a new Jaguar Land Rover 3S centre in Penang to cater to the Northern region. In the meantime, the company would be opening an interim facility there later this year.
SISMA Auto Glenmarie is located at:
21 Jalan Perintis U1/52,
Temasya Industrial Park Glenmarie,
40150 Shah Alam,
For more information on SISMA Auto, head over to http://www.sismaauto.com