Somersby Cider launched its #ThatWeekendFeeling campaign on 23 April 2015 at Signature at The Roof in First Avenue Bandar Utama. The campaign is a series of activation that revolves around the #ThatWeekendFeeling recipe of Food+Friends+Me+Somersby.
While the launch was on a Thursday, the theme of the campaign is the weekend feeling which is that relaxing time to ‘break’ from routine, let our hair down and be with our friends to rejuvenate and refresh before getting back to the grind on Monday. I bet everyone wishes that weekends last forever, and if the weekend feeling could be bottled up, Somersby believes that the recipe would be “good friends, great food, refreshing Somersby Cider and me”. Somersby aims to bring #ThatWeekendFeeling to consumers with its sweet and refreshing taste that makes people feel rejuvenated, so that everyday can have that weekend feeling.
“Somersby Cider has continued to captivate the hearts of Malaysians with its natural fruity flavor that is both refreshing and crisp. This year, we hope to uplift our consumers’ spirits, and inspire everyone to have fun in every occasion via #ThatWeekendFeeling campaign. We believe the weekend state of mind can be created any day of the week so long we have the recipe of Food+Friends+Me+Somersby,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
For their campaign, Somersby will be leveraging on various platforms which include comedy and food. The brand will be partnering with Crackhouse Comedy Club, PJ Laugh Fest, and TimeOut Comedy Thursday to offer consumers an avenue to let off some steam and gather with their friends over some ice-cold Somersby Cider. Somersby Cider will also be featuring a series of food-related activations including brunch events for consumers to enjoy the beverage with different types of cuisine.
The campaign launch featured acoustic performances plus comedy acts by popular comedians, Australian Jonathan Atherton and Singaporean Rishi Budhrani. Some lucky guests even won themselves tickets to comedy shows in PJ Laugh Fest, Crackhouse Carnival and Laugh Die You.
Somersby is also rewarding its consumers with #ThatWeekendFeeling surprise party for celebrative occasions. Head over to the Somersby Facebook page or the #ThatWeekendFeeling micro site to nominate a friend and to propose the occasion you would like to celebrate together with your nominated friend.
I prefer the previous Somersby promoter uniform which is much cuter. This one seems more ordinary and less outstanding somewhat. Oh well, things change.
For more information about Somersby Cider, head over to www.facebook.com/somersbymy
Photo credits: Somersby Malaysia (Carlsberg Malaysia) and author’s own