MHB Digital

MHB Visits Blum at Pavilion Kuala Lumpur




Chinese New Year is almost upon us and the nice folks over at Blum boutique invited Malaysia’s Hottest Bloggers over to their boutique in Pavilion Kuala Lumpur to view their collection of cheongsams. They were even generous enough to sponsor each of the girls one (1) cheongsam of their choice and you can bet the girls were very excited about the visit.

Blum has been growing in the Singaporean fashion apparel industry since 1992, establishing themselves as a leading fashion label in the upper-middle to high-end executive wear. Blum is now in Malaysia with two (2) outlets in the Klang Valley, at Pavilion Kuala Lumpur and Empire Shopping Gallery in Subang Jaya bringing with them their range of apparel to cater to professional and corporate women in Malaysia.

Blum aims to provide a sense of individuality and exclusiveness to customers hence their designs are produced in limited quantity although there are a wide variety of styles and choices available in each boutique. The brand takes pride in providing excellent craftsmanship, ultra-chic, and versatile work wear which helps you to exude elegance, be it in the boardroom or out in the field.

Blum is a customer’s centric fashion brand, offering a prudent choice of colours and range to satisfy different kinds of customer’s skin tone and body shape. The brand also strives to give customers the best value, and ensures the highest standards; from designs to fabrics selection, from cutting to trimming, from assembling to packaging and from retailing to after-sales services.

The dedicated team of designers constantly tracks the latest in fashion trends to produce the latest concepts, designs and styles. Fabrics are imported from Korea, Japan and Europe to give customers the best look, feel, comfort and ease of care.

So the girls happily tried on their dresses and did a little fashion show for me.


Stephanie Lim

Kate Lee


Chenelle Loh

Jiayeen Tan


Vivian Gan


Apart from cheongsams, Blum also has corporate wear for ladies.





Blum is located at:

4.20.00, Level 4, Pavilion Kuala Lumpur,

168, Jalan Bukit Bintang,

55100 Kuala Lumpur,



UG25, Empire Shopping Gallery,

Jalan SS16/1,

47500 Subang Jaya,

Selangor Darul Ehsan,




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