Burberry unveiled its latest Prorsum Menswear Autumn/Winter 2015 collection at an exclusive show in London’s Kensington Gardens attended by celebrities and with a live performance from British singer-songwriter Clare Maguire, accompanied by London Contemporary Voices, The Langley Sisters and her band.
Among the guests at the star-studded show were the current faces of the brand’s Spring/Summer 2015 campaign Jourdan Dunn and George Barnett; actors James Norton, George MacKay, Edward Holcroft and Giorgio Pasotti; musicians James Bay and Tinie Tempah; models Liu Wen and David Gandy; radio presenters Dermot O’Leary and Nick Grimshaw, as well as producers and filmmakers Mohammed Al Turki and Ali Mustafa.
British musicians George Cosby and Tenterhook performed live at the exclusive do which showcased the latest designs from Burberry.
The menswear collection featured designs with bohemian layering mixed with tailoring, featuring authentic fabrics, camouflage, paisleyand floral patterns. Among the fabrics used include linen, corduroy, quilted cotton, shearling, while the predominant colours of the collection included ink, green, ochre, camel, purple, charcoal, red, fuchsia, turquoise.
The silhouettes included trench coats, Chesterfields, cabans, pea coats, topcoats, quilted jackets, donkey jackets, bomber jackets, tailoring, while the standout accessories included The Burberry Fringe Scarf, The Burberry Carryall Bag and The Burberry Scholar Eyewear Collection of opticals and sunglasses.
Selected scarves, outerwear and bags from the collection are available to purchase and personalise as part of the Burberry Runway Made to Order service on Burberry.com, or by appointment in selected stores globally, for two weeks following the show. Each exclusively crafted piece can be yours months ahead of their availability in stores.
The Burberry Fringe Scarf can be monogrammed with up to three initials, while outerwear and The Burberry Carryall Bag can be personalised with a bespoke nameplate.
Viewers globally were able to experience the show instantly through video, imagery and music across the brand’s multiple online platforms. The show was broadcast live on Burberry.com and was even fully optimised for mobile.
More info at www.burberry.com