Kronenbourg 1664’s ‘Taste the French Way of Life’ Year-End Bash




After months of parties and events (remember the awesome helipad BBQ party at Stratosphere?), Kronenbourg 1664 finally brought their ‘Taste the French Way of Life’ campaign to a close with a finale party on 9 December 2014. The party celebrated the importance of work-life balance and was held at Oasis Square, Ara Damansara.

Throughout the five-month campaign, thousands of urbanites joined Kronenbourg 1664 in its quest to achieve work-life balance through seven different events. These included the aforementioned BBQ party on the helipad at Stratosphere, The Roof, a comedy night, a Broadway night, a movie night, and even Dining in the Dark. Kronenbourg 1664 certainly went all the way to help us weary urbanites take a breather from the daily grind.




Henrik J Andersen, Managing Director of Carlsberg Malaysia
Henrik J Andersen, Managing Director of Carlsberg Malaysia


“We at Kronenbourg 1664 believe that urbanites truly deserve to get some balance back in their lives, which is why we enabled many different platforms for everyone to stop and smell the roses. Be it spending time with friends or just taking time for yourself, I hope everyone has something to take away from the ‘Taste the French Way of Life’ campaign and are ready to celebrate the end of 2014 by making New Year resolutions to enjoy life’s little pleasures a bit more”, said Henrik J Andersen, Managing Director of Carlsberg Malaysia.




Kronenbourg 1664’s Year-end Bash encouraged urbanites to begin 2015 with balance and an appreciation for life’s simple pleasures. There was lots of food from four famous KL food trucks, and there were little snippets of the different events held by Kronenbourg 1664 through its ‘Taste the French Way of Life’ campaign.

Comedian Kavin Jay, gave the crowd a little taste of Comedy Night, while there were also mimes, talented jugglers, bubbly stilt-walkers and a live band, Dusty Tunes to entertain the crowd. We got to lounge on cushy bean bags and colourful stools with an ice-cold Kronenbourg 1664 in hand while watching the talented theatrics of Broadway Academy give a little performance reminiscent of Kronenbourg 1664’s “Broadway Night”.



At the end of the night, there was a special surprise for everyone as we got to pop balloons which contained gift vouchers. All in all, 50 people walked away with free Kronenbourg 1664 beers, five walked away with the limited edition Kronenbourg 1664 mini coolers while another five people received the Kronenbourg 1664 Eiffel Beer Tower. A spectacular two-minute fireworks display brought the campaign to a close and was the perfect ending to a night of celebrating the achievement of work-life balance.



Henrik J Andersen further stated “’Taste the French Way of Life’ began as a campaign to help Malaysians get a taste of the work-life balance that the French enjoy. Five months and seven activities later, we at Kronenbourg 1664 believe that more and more urbanites have jumped on the bandwagon to live life with a bit more balance. Let’s embrace the French Way of Life by continuously striving for work-life balance and join us in welcoming 2015 rejuvenated, relaxed and raring to go!”

For more information on Kronenbourg 1664, head over to




1 comment on “Kronenbourg 1664’s ‘Taste the French Way of Life’ Year-End Bash

  1. Pingback: Editor’s Note – December 2021 –

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