After teaser parties at Pixie Mansion and Zouk Club KL, Johnnie Walker’s first MAKE IT BLACK pillar was event held at One City Subang Jaya on 31 October 2014. The event was a celebration of the bold, intense flavours of JOHNNIE WALKER® BLACK LABEL® and aimed to showcase the vibrant new personality of the variant.
Hansen Lee, Jeremy Teo and Joey G hosted the event, sharing the history and journey of JOHNNIE WALKER® with John Walker starting his business with a grocery store, leading up to its evolution into an edgier, bolder personality through the current MAKE IT BLACK campaign. The performance communicated the pioneering and courageous spirit of founder John Walker when he first created the iconic whisky, and the need to keep improving, in accordance with the brand’s tagline – “Keep Walking”.
DJ Joey G and DJ Ken were on the decks, entertaining guests with music from different decades and genres ranging from 80’s rock to the Indie Dance music of today. Throughout the night there were also several dance numbers, featuring a dazzling LED dance performance by local popular dance crew, Katoon Network, as well as a sexy female dance group, with choreography by Cecilia Yong, winner of So You Think You Can Dance Malaysia Season 2. Guitarists Leonard Chua and Kelvyn Yeang, and drummer Nehe Ting rocked it out with guests as part of the mix of music on show that night.
More photos from the event. Click on the individual photos to open a larger version.
Natalie Harley, Senior Brand Manager of JOHNNIE WALKER® Malaysia commented, “Having been inspired by our own consumers of Generation Y, we wanted to deliver a new and unforgettable experience to our fans, in turn, encouraging them to express their individuality the way we have expressed the bold intensity of JOHNNIE WALKER® BLACK LABEL®. The MAKE IT BLACK event serves as a significant milestone for the brand here in Malaysia as it continues to progress and solidify its status as the world’s no.1 Scotch whisky brand.”
The MAKE IT BLACK event in Kuala Lumpur marks the brand’s new direction and is the foundation for future JOHNNIE WALKER® consumer events in Malaysia.
More info on the official JOHNNIE WALKER® Malaysia Facebook page – http://www.facebook.com/JohnnieWalkerMalaysia
Photos were shot using the new a5100.
More info on the Sony a5100 at http://www.sony.com.my/product/ilce-5100l