Carlsberg Malaysia’s Oktoberfest 2014 Launch

[Event]

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Malaysia’s Hottest Bloggers’ Naomi Tham, Kelly Siew, Andy Kho and I went over to RP in Saujana Resort on 24 September 2014 for the launch of Carlsberg Malaysia’s Oktoberfest 2014. The Malaysian launch coincides with the same period that the annual Bavarian beer festival in Munich (the celebrations in Munich started on 20 September) is held, and for the 4th year running, Carlsberg Malaysia has once again brought Oktoberfest to our shores.

You can read about how it all started back in 2011 here – https://timchew.net/2011/09/29/malaysias-own-oktoberfest-launch-280911/

As usual, the celebrations will be happening at selected Carlsberg pubs and bars across the country in the true spirit of Oktoberfest, with steins of German brews Erdinger, Franziskaner and Lowenbrau, and Malaysian favourite Carlsberg on offer to consumers. You can bring home the limited edition 2014 Carlsberg Malaysia Oktoberfest steins, enjoy attractive beer promotions at affiliated restaurants and pubs, however this year you can also stand a chance to win cash prizes from the “Million Ringgit Draw” promotions sponsored by Magnum 4D.

 

MHB's Naomi Tham and her stein!

MHB’s Naomi Tham and her stein! This year, the Carlsberg Oktoberfest steins makes a return to the 1 litre size after the smaller steins last year which were definitely lighter to carry around especially for girls.

MHB's Kelly Siew and her bf Frank

MHB’s Kelly Siew and her bf Frank

“This year, Carlsberg Malaysia will be bringing Oktoberfest cheer to more consumers than ever. Our celebrations will be bigger in every way, with more big-scale parties in  key market squares in Klang Valley, Penang and Johor, more interactive activities both on-ground and online, and more chances to make new friends or bond with old ones over our beers, food, music and fun,” said Carlsberg Malaysia Managing Director Henrik Juel Andersen.

“This year, Carlsberg Malaysia will be bringing Oktoberfest cheer to more consumers than ever. Our celebrations will be bigger in every way, with more big-scale parties in key market squares in Klang Valley, Penang and Johor, more interactive activities both on-ground and online, and more chances to make new friends or bond with old ones over our beers, food, music and fun,” said Carlsberg Malaysia Managing Director Henrik Juel Andersen.

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The ceremonial “keg tapping” to signify the official start of Oktoberfest had Henrik tapping in the tap with Peter J Hourigan, General Manager and Vice President of Saujana Resort Kuala Lumpur; Kenneth Soh, General Manager of Luen Heng F&B Sdn Bhd and Kai Schlickum, Vice President of Sales and Marketing of Mercedes-Benz Malaysia.

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Carlsberg Managing Director Henrik Andersen revealed the country’s first ever “Oktoberfest Bier Bike” which was also recognised as the country’s “First 6 Pedalist Beverage Cart” by the Malaysia Book of Records. Its founder, YBhg Tan Sri Danny Ooi, presented Carlsberg Malaysia with the official award at the campaign launch. Look out for the Oktoberfest Bier Bike making its appearance at Carlsberg’s Oktoberfest party venue (listed at the end of this post).

Carlsberg Managing Director Henrik Andersen revealed the country’s first ever “Oktoberfest Bier Bike” which was also recognised as the country’s “First 6 Pedalist Beverage Cart” by the Malaysia Book of Records. Its founder, YBhg Tan Sri Danny Ooi, presented Carlsberg Malaysia with the official award at the campaign launch. Look out for the Oktoberfest Bier Bike making its appearance at Carlsberg’s Oktoberfest party venue (listed at the end of this post).

Grab 5 of your buddies and take the Bier Bike for a spin at the Carlsberg Oktoberfest parties!

Grab 5 of your buddies and take the Bier Bike for a spin at the Carlsberg Oktoberfest parties!

 

After the formalities, it was then time to party and it didn't take long for the German band to get everyone pumped up and dancing along to their tunes!

After the formalities, it was then time to party and it didn’t take long for the German band to get everyone pumped up and dancing along to their tunes!

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The Oktoberfest girls in the traditional dirndl will dance with you

The Oktoberfest girls in the traditional dirndl will dance with you

Make sure you don't miss the chance to do the Chicken Dance with them!

Make sure you don’t miss the chance to do the Chicken Dance with them!

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To be in the running for complimentary Carlsberg Malaysia Oktoberfest’s steins and beer bike express lane passes, just tell Carlsberg Malaysia why you and your friends want to be part of the Carlsberg Malaysia Oktoberfest party by using the hashtag #CarlsbergMalaysiaOktoberfest on the Carlsberg Malaysia Oktoberfest Facebook wall – www.facebook.com/CarlsbergMalaysiaOktoberfest and provide names of your three friends who will be joining you at the party.

Carlsberg Malaysia’s Oktoberfest 2014 will culminate in a three-day party at One Utama shopping centre, taking place from 10-12 October 2014. This huge party sees thousands of beer lovers (myself included!) throng the event venue to enjoy the German food and of course loads of beers, all set in a huge party setting with an authentic German band rocking the stage with some traditional German songs as well as some evergreen rock hits!

Be the first 50 consumers at the party to show the organisers a selfie with any Carlsberg Malaysia product, tag the photo with #CarlsbergMalaysiaOktoberfest and upload it to your Instagram and Twitter and you will receive one limited edition Carlsberg Oktoberfest 2014 Stein!

For more info about Carlsberg Malaysia’s 2014 Oktoberfest including the venues and promotions, head over to www.facebook.com/CarlsbergMalaysiaOktoberfest

See you at the party! Prost!

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List of Carlsberg’s Oktoberfest 2014 Parties

No.

Dates

Outlets

1

24th September

Wednesday

RP Saujana Hotel, Subang

2

25th September

Thursday

Berjaya Time Squares Hotel, KL

3

26th September

Friday

Brussels, Setia Walk, Puchong

4

27th September

Saturday

I Beam, Batu Pahat, Johor

5

1st October

Wednesday

Deutsches Gasthaus, Kepong, KL

6

2nd October

Thursday

Hakka Restaurant, KL

7

3th October

Friday

Movida, Sunway Giza, PJ

8

4th October

Saturday

Euro Deli, Penang

9

8th October

Wednesday

Royal Selangor Golf Club

(For Member & invited Guests )

10

10th– 12th of Oct

Fri, Sat & Sunday

1 Utama, Old Wing Car Park, PJ

.

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Sony Alpha 5100

All photos were shot with the Sony a5100. More info on the cam at http://www.sony.com.my/product/ilce-5100l?cid=[a5100]_MY_-_Alpha_a5100:sem:goog:MY:txt_brand:_sony_alpha_5100&pkw=_sony_alpha_5100

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2 thoughts on “Carlsberg Malaysia’s Oktoberfest 2014 Launch

  1. Can sombody tell us of 10th- 12th of Oct
    Fri, Sat & Sunday at 1 Utama, Old Wing Car Park, PJ Octoberfest event will be launch or pending?

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