Nokia Lumia 530 Launch and Senses Launch

[Tech & Gadgets]


Microsoft Devices Group launched their newest offering the Nokia Lumia 530 at Marini’s on 57, Kuala Lumpur on 12 August 2014. The new offering comes in at a very affordable recommended retail price of RM355.00 and is the most affordable Lumia to date with the latest Windows Phone 8.1 operating system.

Lumia 530 is available in Dual SIM 3G variant, and features key innovations and Microsoft services found in high-end Lumia smartphones including:

  • The latest version of Windows Phone 8.1 including one swipe notifications from Action Center, and the fast Word Flow keyboard
  • A powerful quad-core Qualcomm Snapdragon processor that delivers a fast user experience of favourite apps, gaming and internet browsing on the 4-inch LCD display
  • Seamless integration with Microsoft services such as Skype and Microsoft Office
  • Popular social apps such as Instagram, WhatsApp, Viber, LINE and WeChat, key gaming apps such as Asphalt 8 and other notable apps such as FitBit, AirAsia and MyTeksi, available in the Windows Phone Store
  • The Dual SIM 3G variant for easy switching between two SIM cards (useful especially if you have two girlfriends/ boyfriends!)
  • Smooth performance with signature Lumia apps such as Creative Studio and Glam Me, which help people take quality voice-guided selfies with the 5MP rear camera
  • 4GB of on-board memory, expandable with SD cards up to 128GB, and an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets.

“The Lumia 530 is packed with power for everyone and underlines our commitment to bring affordable smartphones to Malaysians, “ said Bruce Howe, General Manager, Microsoft Mobile Devices Sales for Malaysia, Singapore, and Brunei. “With a powerful quad-core processor and Windows Phone 8.1, users will be able to enjoy the best of Lumia innovations, third party apps, and Microsoft services at a never before price.”



Technical Specs


Lumia 530

Operating System

Windows Phone 8.1 with Lumia Cyan


4.0” FWVGA LCD display


Up to 22 days standby, 13 hours 2G talk time. Battery capacity: 1430mAh


HSPA+ 21Mbps/5.76Mbps, Wi-Fi (b/g/n), BT 4.0, micro-USB


1.2GHz quad-core Qualcomm Snapdragon 200




512MB RAM, 4GB eMMC with up to 128GB micro SD card support

The Dual Sim Lumia 530 is current available at the recommended retail price of RM355.00 and comes in a choice of four (4) colours namely bright orange, bright green, white and dark grey variants.

More info at


Launch of SENSES by Ox Entertainment


Headed over to Shangri-La Hotel, Kuala Lumpur on 12 August 2014 for the official launch of SENSES by OX Entertainment Sdn. Bhd. SENSES is a new lifestyle brand that promotes premium entertainment concerts and events aimed at the upper class of Malaysian society. The events will pull together the vital ingredients for a good show namely – good international entertainment, classy venues, delicious canapés and premium drinks.

A select guest list limited to 1000 people will be set via an exclusive booking system. Guests will then be given an access card, which is specially designed with the band on the cover and will serve as a collector’s item, which will grant them entry into the event.

As SENSES is aiming for the more premium market which is somewhat older, expect to see artistes which are from the 70’s and 80’s such as Billy Ocean, Tower of Power, Level 42, John Fogerty of Creedence Clearwater Revival, KC & the Sunshine Band, Kool & the Gang.

The first act that SENSES will be bringing to Malaysia will be Smokie from the UK with popular hits like Living Next Door to Alice, If You Think You Know How to Love Me, Don’t Play Your Rock ‘n’ Roll to Me, and Lay Back in the Arms of Someone. The pre-opening act for the show will be local artiste Alan Perera of the famous Comedy Court.

03 March 2015 – Borneo Convention Centre Kuching, Sarawak

04 March 2015 – Grand Ballroom Magellen Sutera, Kota Kinabalu, Sabah

06 March 2015 – Grand Ballroom Renaissance Hotel, Johor Baharu

07 March 2015 – Hotel Equatorial, Penang

08 March 2015 – Grand Ballroom Shangri-La Hotel, Kuala Lumpur



There will be four open long bars just waiting to serve you as well throughout the event with premium liquor such as Skyy Vodka and Cutty Sark Scotch whisky.



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