[Event]

 

Headed over to The Square in Publika, Kuala Lumpur, on 19 June 2014 for the launch of Redken Styling Reinvention, featuring their latest range of styling products in a celebration with Harley Davidson USA. 

 

 

Redken kicked off the event by sharing a video of how Redken 5th Avenue NYC began in 1960 with the entrepreneurial spirit of Paula Kent and Jheri Reddings and continued to thrive and shape the global hairdressing industry throughout the next few decades until today. Redken has been the pioneer of patented product innovations, fashionable aspirational looks, personal based education programs and support for salon professionals to help them learn better, earn better and live better.

Redken also unveiled its new muse – musician and model Sky Ferreira, who’s the perfect fit for the brand with her ever-changing style and rebellious attitude. 

Redken’s Brand & Business Development Manager Romeo Joss, shared the technology behind the Redken Styling Reinvented range and highlighted that “Fashion, Science and Inspiration have been the brand’s footprint over the years and these are the elements for how we modernize the brand through a “Styling Story” for a stronger definition of the brand’s truth. Style is a journey – not a destination. It’s all about the attitude & inspiration behind it. Styling will tell your story – your look, your style and your personality. Today, Redken is here to reinvent REDKEN Styling with the power of our product development and engage the consumers with a total brand new renovation!”

Click on the individual photos below to open a larger version.

The highlight of the evening was the arrival of celebrity models Debbie Goh, Deborah Henry, Fabian Loo, Fahrin Ahmad, Sarah Lian, Sheena Liam and Thanuja Anathan on Harley Davidson bikes. This was followed by a hair show by Malaysia’s Redken Artists 2014/2015 – Annita Hisham from Curlers & Trimmers, Alex Beh from Cutting Design, Nicholas Chua from Toyako Loft Salon, and the Redken Backstage Specialist Team – V Colour Senzo Studio showcasing the versatility of Redken’s Styling Reinvented range by restyling their celebrity muses.

This hair show was divided into 2 segments namely The Rebel and The Reinvention.

Click on the individual photos below to open a larger version.

 

Another highlight of the launch was the debut of the Redken Styling Reinvention Mobile Salon, the 1st ever mobile professional styling salon in Malaysia which will be touring around Klang Valley in August 2014. Redken professional hairstylists will be stationed at the mobile salon to provide consumers a mini makeover with the latest Redken Styling products. Consumers can also get professional hair consultation, info on what’s new, hot tips on styling, and might also stand a chance to win a full year of hair makeover at one of the top Redken salons in KL!

 

 

Redken’s Styling Reinvented range is available exclusively at all Redken Salons nationwide from June 2014 onwards.

For more information, head over to http://www.facebook.com/pages/Redken-Malaysia/117227401622992

 

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