Now I’ve attended many car/ automobile launches but this has definitely got to be the first in the hybrid MPV category. As you are aware, MPVs are not very fuel-efficient as they have to lug around a heavy body, interior and passengers so I guess it was about time that someone came up with an MPV that not only saves fuel (and your money) but also the environment at the same time!
It was “puasa” month and our friends in blue were “working” very diligently but as I knew they were extra hardworking this month I was extra careful to obey traffic rules as I made my way over to the Setia City Convention Centre on 23 July 2013 for Edaran Tan Chong Motor’s (ETCM) unveiling of the all-new Nissan SERENA S-HYBRID (“S” for “Smart” in case you were wondering) – Malaysia’s first hybrid MPV.
Mr. Tan Keng Meng, Director of Marketing and Product Planning said, “ In line with the government’s policy over the past few years to promote hybrid and Energy Efficient Vehicles (EEV) in Malaysia, we at ETCM are very optimistic about the launch of this all-new Nissan SERENA S-HYBRID. We believe our hybrid MPV will be well-received by families who desire a spacious MPV with high technological content that yields class-leading fuel efficiency. The initial reception by customers during the pre-launch period has been tremendous.
Shinichi Koyama, vice president for Nissan Motor Asia Pacific, said: “Through our efforts in developing such new technologies as XTRONIC CVT, Hybrid, Clean Diesel and Idling Stop, our very successful Pure Drive concept has resulted in extremely efficient low carbon emissions vehicles. The new Nissan SERENA S-HYBRID is an example of what Nissan can do in the hybrid technologies. I am confident that this vehicle will fulfill the needs of eco conscious customers in Malaysia.”
The Nissan SERENA S-HYBRID is fully-imported from Japan and is competitively priced at RM149,500.00 and comes with a 3 years warranty or 100,000km (whichever comes first).
During the promotional period, customers will also receive a free 6.5-inch Multimedia Navigator with Rear View Camera, DVD player, iPod connectivity, USB & Bluetooth worth RM3,300.00 (valid while stocks last).
Check out the Nissan Serena S-Hybrid and other Nissan models at the nationwide Nissan Roadshow.
On display at the roadshows will be the Almera designed by Miranda, Almera Tuned by Impul, new X-Trail, Navara, Teana, and of course the Serena S-Hybrid.
Also do take the opportunity to test drive the Serena S-Hybrid, Teana, Almera, and X-Trail at the roadshows.
The Nissan SERENA S-HYBRID will be showcased at selected roadshow venues listed below:-
|24 – 28 July||Central Region||One Utama|
|25 – 28 July||Northern Region||Queensbay Mall|
|27 – 28 July||East Malaysia (Sarawak)||Delta Mall, Sibu|
|26 – 28 July||Southern Region||Batu Pahat Mall|
|30 July – 4 August||Southern Region||AEON Tebrau City|
|2 – 4 August||Central Region||Leisure Mall|
|13 -17 August||Northern Region||Alor Star Mall|
|23 – 25 August||Central Region||Paradigm Mall|
|30 August – 1 September||East Malaysia (Sarawak)||City One, Kuching|
|30 August – 1 September||East Malaysia (Sabah)||Center Point, Sabah|
At the roadshows ETCM has a special a low interest rate promotion for Almera, which starts from 1.99% only.
There will also be many more promotional activities to be announced, so stay in the know by heading over to http://www.nissan.com.my
Here are another four reasons why you should visit the roadshows…