Headed over to Luna Bar atop the Pacific Regency Hotel Suites in Kuala Lumpur on 8 June 2013 for the farewell party for Carlsberg Malaysia’s Managing Director Soren Ravn and the welcome party for the new managing director Henrik Anderson.
Soren Ravn, who turns 40 this year, is the man in charge of the Malaysia and Singapore operations has been promoted to CEO, Carlsberg Greater China, effective 1 July 2013. He will hand over his current portfolio to Henrik Juel Andersen, the current Regional CEO, Carlsberg Indochina.
Carlsberg Greater China covers China, Hong Kong, Macau and Taiwan and is a critical part of the Carlsberg Group’s growth platform in Asia. As compared to the single brewery here in Shah Alam, Carlsberg Greater China comprises of 41 breweries, with more than 15,000 employees producing around 3 billion litres of annual beer sales. Carlsberg Greater China is definitely one of the most significant and largest volume contributors to the Carlsberg Group globally.
Well they’ve certainly appointed the best man for the job as Soren has really grown the brand’s revenue, profit and recognition here in Malaysia amid tough competition, strict government regulations and high tax.
Nevertheless I’m really sad to see him relocate to Hong Kong as over the past 3+ years he’s grown to be a good friend.
Taking over the reins from Soren will be Henrik Juel Andersen, a Dane aged 46, who is currently the Regional CEO of Carlsberg Indochina, a position he has held for the past five years and delivering excellent growth in the Indochina region with revenues and earnings before interest and taxes (EBIT) increasing significantly over a 5-year period, driven by a strong mix of organic growth and well executed acquisitions.
Before being appointed to helm Carlsberg Malaysia, Henrik has held General Management positions for Carlsberg in Vietnam, China and Taiwan.
Carlsberg Malaysia is confident that Henrik Andersen can continue the strong growth and good momentum established in Malaysia and Singapore over the last few years.
Exciting times lay ahead I believe and we look forward to working with Henrik as we did with Soren. Wonder if Henrik raps though… But as Henrik is touted as one of Carlsberg’s most experienced leaders in Asia I’m sure having him here will help drive the strategic agenda as well as strong execution in the Malaysian and Singaporean markets.
Helping him accomplish this will be Carlsberg Malaysia’s existing strong cooperation with the supportive media, business partners and customers in Malaysia and Singapore.
The core ingredients of the cocktails:
Soren Slammer = Asahi Super Dry
French Kiss = Kronenbourg 1664 Blanc + orange juice
Long Cool Dane = Carlsberg + Somersby
introducing my very own creation! I call it Asabi! Just mix 50% Asahi Super Dry with 50% Somersby cider! For an extra kick add a shot of whisky! BTW I call that Wasabi).
More info at http://www.carlsbergmalaysia.com.my
Photo credits: Andy Kho Photography and author’s own
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