Belgian Beer Festival Launch 050612


Headed over to Brussels in Jaya One, Petaling Jaya on a bright sunny and very hot Tuesday afternoon for the launch of the first ever Belgian Beer Festival which is jointly organized by Luen Heng F&B Sdn Bhd (LHFB), a subsidiary of Carlsberg Malaysia in collaboration with Brussels Beer Café.

The Belgian Beer Festival from 6 to 16 June at all Brussels Beer Cafés

MHB’s Sarah and Louise

MHB’s Esther with some of the beers you can get during the festival – Hoegaarden, Hoegaarden Rosee, Leffe

A pink coloured beer you ask? That’s the Hoegaarden Rosee


The Belgian Beer Festival offers a unique Belgian beer drinking experience and will feature leading Belgian beer brands distributed by LHFB such as Hoegaarden, Grimbergen, Stella Artois, Leffe and Belle-vue. These beers are also perfect companions for cuisines like fish, mussels and bacon of which you can find at Brussels Beer Cafes.

Never tried a pink beer before? Well it was my first time.

Like Hoegaarden White (of which most of you are used to), Hoegaarden Rosée is also unfiltered making it cloudy in appearance and alive with a delicate pink to light orange hue. It is lower in alcohol (3% ABV) and has a refreshing, smooth sweet taste.

Hoegaarden wheat beer was introduced in Malaysia in 1996 and has since become the fastest growing wheat beer in terms of sales and distribution.


Order the beers on promotion during the festival and spin the wheel to win prizes!

We also celebrated Dax’s birthday with a submarine and…

Jager-eggs! Yes it’s a shot of Jagermeister and a raw egg. Don’t try this if you have a weak stomach. I expected it to be very disgusting but surprisingly you won’t taste the egg at all.

The Pork Knuckle at Brussels Beer Cafe is one of my favs! Just look at the crunchy skin!

Elaine and Rebecca

Note to brand owners: A happy media tends to generally give you better coverage and since you’re already spending so much money on your event you might as well ensure that you media guests are well looked after. Keeping your media (especially those who cover alcohol events) well-watered or should I say well beer-ed up and full with pork knuckles is definitely the way to go!

More info at


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