Headed down to Zouk Club KL on 19 May 2012 for the finale of the Johnnie Walker Project Black Inspiration. Now this was my fourth night drinking in a row and although I was all partied out I can never say no to a Johnnie Walker event.
The project was launched in January 2012 (I missed this event as I was simply too busy sigh…) where JOHNNIE WALKER® Malaysia invited four outstanding Malaysians to co-create their own unique JOHNNIE WALKER® bottles with Mark Ong. These four individuals were selected based on their inspirational stories of personal progress and the bottle design they created was a reflection of their life’s passion and work. Graffiti artist Kenji Chai a.k.a. Black Fryday, Winnie Loo, the founder of A Cut Above, singer-songwriter and host Hannah Tan and multi-talented musician, singer and producer Reshmonu all collaborated with Mark Ong to develop their own personalised and hand-crafted JOHNNIE WALKER® bottle designs, which you can see below.
In line with the project, a Facebook campaign and application was launched to reward JOHNNIE WALKER® Malaysia’s most engaged fan and three of their friends with a trip to the JOHNNIE WALKER® HOUSE in Shanghai, which is the first of its kind outside of Scotland.
The Johnnie Walker what you ask?
Well the JOHNNIE WALKER® HOUSE is an ’embassy for whisky culture’ that involves, educates and inspires its guests, where whisky drinkers discover complex layers and nuances over time. From the peat and barley walls to the precise 24° angle of the flooring, each detail reflects some element of the whisky story and JOHNNIE WALKER®’s pioneering 19th century heritage.
The party at Zouk Club KL was the culmination of Project Black Inspiration and to celebrate the launch of the limited edition bottle 100 lucky Malaysian Facebook fans and their friends were invited to the exclusive launch party and received their very own limited edition bottles featuring the final design, specially engraved with their names.
JOHNNIE WALKER® Senior Brand Manager, Charles Wright was beaming proudly and shared, “Project Black Inspiration has been an extremely interesting and unique campaign for us here at Johnnie Walker. Our objective was to develop an innovative platform on Facebook where our fans could share their creative ideas, engaging in active crowd sourcing and allowing each fan to have a real say in what they want to see in the bottle redesign. I must say the results have exceeded our expectations. The three week long campaign yielded more than 13,000 new JOHNNIE WALKER® Facebook fans at a rate of 1 new fan every 2 minutes and 90,000 content “Likes” at a rate of 3 “Likes” per minute. The end result has also been a revelation as the bold new design of the Limited Edition JOHNNIE WALKER® BLACK LABEL™ is a perfect example of JOHNNIE WALKER®’s pioneering spirit. We’re most excited that the real fans took true creative part in its creation.”
International designer Mark Ong a.k.a. SBTG was also present at the launch and commented, “Project Black Inspiration has been an amazing journey for me as I have never done anything like this before. Not only did it challenge my creative instincts, it was a fantastic opportunity to be able to work with so many people to achieve a common goal. I must say I’m pretty pleased with the results and hope that JOHNNIE WALKER® consumers will like the new design too, it was for them and by them as well after all.”
I think Reshmonu’s bottle is pretty cool, Hannah’s is pretty and bling while I certainly don’t want to see Mark Ong’s bottle in a dark room… (think Child’s Play) cue eerie music.
The four individuals who co-designed the bottles were also present at the launch party, contributing their inimitable talents to the launch party. Hannah Tan played the extremely yummy Master of Ceremonies, while Winnie Loo put together a most intriguing hair fashion show by her own A Cut Above team. Kenji created a remarkable graffiti wall in front of Zouk with the Johnnie Walker Striding Man where guests got to try their hand at spray-painting graffiti (I painted his ankle!) while Reshmonu rocked the club with a high-energy stage performance.
Approximately 22,000 limited edition bottles featuring the final design have been produced and will be sold exclusively in Malaysia and Singapore and are available at participating clubs and bars nationwide, retailing at the same price as JOHNNIE WALKER® BLACK LABEL™.
More info at www.facebook.com/JohnnieWalkerMalaysia
Photo credits: Johnnie Walker Malaysia and author’s own
Keep Walking and remember – Winners Never Drink and Drive.