Headed down to the Selangor Turf Club on 21 March 2012 for the media launch of the Carlsberg Gold Challenge Series. This marks Carlsberg’s foray into the world of horse racing as the sport embodies the shared values of stature, traditional heritage and pedigree.
Carlsberg Gold, in collaboration with Selangor Turf Club (STC), will be sponsoring the “Carlsberg Gold” Challenge Series for three years. The series will see a total of RM375,000 being offered as prize money for three “Carlsberg Gold” Series legs to be held in 2012, starting with the first race on 1 April 2012 (no this is not an April Fool’s joke!) while subsequent races will take place on 25 August and 20 October 2012.
The winner will also walk away with the “Carlsberg Gold” Cup. An additional bonus of RM50,000 will be awarded to the horse accumulating the highest points after the conclusion of the third leg. Wonder what the horse will spend the money on…
My friend Kenhynn from BeerBeer.0rg has a writeup on Carlsberg Gold if you’re interested to know more – http://beerbeer.org/?p=324
More info on Carlsberg Gold at http://www.facebook.com/Carlsberg.MY