Asahi Draught Launch at Double Tree 131211

[Event]

I eagerly awaited this event as whenever I’m in Langkawi (and I was there yearly some years back when I was in the Ironman Langkawi organising committee) I drink Asahi most of the time! However to my dismay a huge downpour on Tuesday, 13 December 2011 caused Jalan Tun Razak to become a river and hence impassable to traffic. Darn!

Actually contemplated taking the LRT to KL but after waiting out the jam decided to pick up Naomi and take our chances. Fortunately the waters and the jam had subsided and thus we were able to make it to the Double Tree by Hilton in time to attend the launch.

Ok here’s what happened…

Carlsberg Malaysia added another brand to its premium beer segment by adding Asahi Super Dry, the No.1 beer from Japan following a recent agreement signing with Asahi Breweries Ltd (ABL). Carlsberg Malaysia has been awarded the rights to locally manufacture, sell and distribute one of Asia’s fastest growing premium beers.

Commenting on the launch of Asahi Super Dry, Soren Ravn, Managing Director of Carlsberg Brewery Malaysia Bhd said that “Malaysian’s can now enjoy Asahi Super Dry using Karakuchi, a secretly guarded Japanese brewing style, that has not only captured the taste buds of premium beer drinkers the world over but that has also set the gold standard in Japanese brewing.”

He said that “Given Japan’s cultural obsession for perfection and uncompromising product quality standards, we are indeed delighted to have been awarded the rights to manufacture Asahi Super Dry locally. Such a landmark agreement is testament to CarlsbergMalaysia’s brewing expertise and exacting values. It also means that product freshness is always assured and so is competitive pricing in the premium beer segment.”

Enough talking already! Bring out the beer!!! Tim is thirsty!

378745_280906691955805_123911204322022_758836_1019183339_n — Asahi Super Dry is brewed in a unique Karakuchi style to give a clean, crisp and refreshing taste with no bitterness

388556_280906411955833_123911204322022_758833_1407252105_n — Malaysia's Hottest Bloggers' Naomi, Melissa and Bell

387438_280907928622348_123911204322022_758848_665557687_n — Vanessa and Pamela Chong were there too!

381885_280905935289214_123911204322022_758828_329205111_n — The big guns from Carlsberg Malaysia tapping the first beers!

388743_280906535289154_123911204322022_758835_584308823_n — Asahi Super Dry draught is now available on tap at selected trendy bars, concept restaurants and high-end eateries nationwide

390045_10150423547447761_615457760_8410736_43266749_n — The gorgeous Sonia Ng (R) with a colleague

393228_280905485289259_123911204322022_758821_69894_n — The event was hosted by the lovely Chermaine Poo who surprised everyone when she spoke Japanese much to the delight of the Japanese guests

393320_280907618622379_123911204322022_758844_1195924161_n — DJ Faith and Vandal provided the entertainment

385934_10150423503467761_615457760_8410575_1397564028_n — A pic with MHB's Naomi, Melissa and Bell with Josiah and the 'Harajuku girls'

It was a fun night with good company, dance performances, delicious food, eye-candy, and of course loads of Asahi draught! Can’t wait to have it at my fav watering holes.

More info on Asahi Draught at www.carlsbergmalaysia.com.my

More photos on the Malaysia’s Hottest Bloggers Facebook page (click here).

Photo credits: Kelvin Sing Photography and author’s own.