Asahi MHB Digital

Asahi Draught Launch at Double Tree 131211


I eagerly awaited this event as whenever I’m in Langkawi (and I was there yearly some years back when I was in the Ironman Langkawi organising committee) I drink Asahi most of the time! However to my dismay a huge downpour on Tuesday, 13 December 2011 caused Jalan Tun Razak to become a river and hence impassable to traffic. Darn!

Actually contemplated taking the LRT to KL but after waiting out the jam decided to pick up Naomi and take our chances. Fortunately the waters and the jam had subsided and thus we were able to make it to the Double Tree by Hilton in time to attend the launch.

Ok here’s what happened…

Carlsberg Malaysia added another brand to its premium beer segment by adding Asahi Super Dry, the No.1 beer from Japan following a recent agreement signing with Asahi Breweries Ltd (ABL). Carlsberg Malaysia has been awarded the rights to locally manufacture, sell and distribute one of Asia’s fastest growing premium beers.

Commenting on the launch of Asahi Super Dry, Soren Ravn, Managing Director of Carlsberg Brewery Malaysia Bhd said that “Malaysian’s can now enjoy Asahi Super Dry using Karakuchi, a secretly guarded Japanese brewing style, that has not only captured the taste buds of premium beer drinkers the world over but that has also set the gold standard in Japanese brewing.”

He said that “Given Japan’s cultural obsession for perfection and uncompromising product quality standards, we are indeed delighted to have been awarded the rights to manufacture Asahi Super Dry locally. Such a landmark agreement is testament to CarlsbergMalaysia’s brewing expertise and exacting values. It also means that product freshness is always assured and so is competitive pricing in the premium beer segment.”

Enough talking already! Bring out the beer!!! Tim is thirsty!

Asahi Super Dry is brewed in a unique Karakuchi style to give a clean, crisp and refreshing taste with no bitterness
Malaysia's Hottest Bloggers' Naomi, Melissa and Bell
Vanessa and Pamela Chong were there too!
The big guns from Carlsberg Malaysia tapping the first beers!
Asahi Super Dry draught is now available on tap at selected trendy bars, concept restaurants and high-end eateries nationwide


The gorgeous Sonia Ng (R) with a colleague
The event was hosted by the lovely Chermaine Poo who surprised everyone when she spoke Japanese much to the delight of the Japanese guests
DJ Faith and Vandal provided the entertainment
A pic with MHB's Naomi, Melissa and Bell with Josiah and the 'Harajuku girls'


It was a fun night with good company, dance performances, delicious food, eye-candy, and of course loads of Asahi draught! Can’t wait to have it at my fav watering holes.

More info on Asahi Draught at

More photos on the Malaysia’s Hottest Bloggers Facebook page (click here).

Photo credits: Kelvin Sing Photography and author’s own.

About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

2 comments on “Asahi Draught Launch at Double Tree 131211

  1. Pingback: Grand Launch of The Library, SS15 Subang Jaya « Adventures of a Tomcat

  2. Pingback: SkyBar at Traders Hotel Kuala Lumpur’s 11th Anniversary Party |

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