Johnnie Walker

Launch of the Johnnie Walker Double Black

[Event]

Johnnie Walker unveiled it’s limited edition Johnnie Walker Double Black at twenty.one in Bangsar Shopping Centre on 8 December 2011.

The limited edition Double Black is describes as ‘a unique expression of JOHNNIE WALKER®BLACK LABEL blended for Scotch whisky enthusiasts who prefer a smokier, full-bodied and more intense taste’.

Previously released in small quantities (you may have noticed it in duty free shops in airports particularly in Taipei and Singapore’s Changi Airport), JOHNNIE WALKER®DOUBLE BLACKTM has already earned a World Whisky Master in the highly coveted “Best Super Premium Blends” category of the 2010 World Whisky Masters Awards.

Master Blender Jim Beveridge (whom I had the pleasure of meeting in person during the Johnnie Walker Gold Label Reserve launch) comments: “JOHNNIE WALKER®DOUBLE BLACKTM is a new and different expression of JOHNNIE WALKER® BLACK LABELTM. It’s equally compelling, more than just more smoke and intensity… it’s got some special magic to it.”

Charles James Wright, Brand Manager, JOHNNIE WALKER®, added “It was clear from the conception of JOHNNIE WALKER®DOUBLE BLACKTM that this was a unique and amazing liquid. The feedback we got from Scotch Whisky enthusiasts and critics for the small initial quantities released in 2010 confirmed that this was instantly a much adored and praised blend. Overwhelming demand dictated that it should be introduced to a wider audience but still as a limited edition targeting key gifting occasions.”

Trust Charles to be eloquent…

Attractive aren't they? The bottles I mean...
We had a whisky tasting session led by brand ambassador Jeremy Lee
Some of the flavours one may taste in the Double Black. Notice how there are not many apricots left? That's because half ended up in my tummy. Don't tell the guys from Johnnie Walker...
8TV Quickie's super sexy Julie Woon was there too!
As was MHB's Bell Wong seen here in the tasting session
No you are not seeing double. That's MHB's Bell with hot twin sisters Leovine and Katherine.

Ok I am a Johnnie Walker Black Label (and Green, Gold Reserve, and Blue Label) fan so I really enjoyed this new ‘twist’ to a familiar old friend. Enjoy it knit or over some rocks BUT DEFINITELY NOT with Coke!

Pity we can’t get it in clubs though…

JOHNNIE WALKER®DOUBLE BLACKTM will be available in select Jusco, Cold Storage, Sunshine, and other off-premise stores and retailers in Malaysia, from December through Chinese New Year while stocks last.

More info on Johnnie Walker on their Facebook page (click here).

More photos on my Facebook page (click here).

About Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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