GAB’s CNY Promotion Launch @ The Tavern 231111

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With Chinese New Year not too far away, Guinness Anchor Berhad (GAB) unveiled their Chinese New Year 2012 campaign aptly themed “9 Grand Treasures for the Year of the Dragon”.

As part of the campaign, consumers of GAB’s iconic brands will have a hand at winning a 1-kilogram Golden Dragon statue, eight pieces of 100-gram Gold Dragon coins, and cash prizes that add to a total value of more than RM3.3 million.

To can you win the Golden Dragon statue and Gold Dragon coins?

Just buy any big bottle of Tiger, Guinness, Heineken or Anchor from 15 December 2011 to 6 February 2012, and look out for the colour of the bottle cap liner which will determine the prizes. Of course the more bottles you buy the more chances you have to win! You can also buy the GAB beers from major hypermarkets,and stand a chance to win when you purchase the 26-can festive packs. All you have to do is look out for the lucky cans with pull tabs that are specially coded, and match those codes to find out the prizes that you have won. Easy pleasy!

388514_314133491949340_118721654823859_1158273_688448624_n — Malaysia's Hottest Bloggers' Samantha and Jiayeen

389083_314133571949332_118721654823859_1158274_367974016_n — The performance by the 99 feet dragon dance

387714_314133295282693_118721654823859_1158271_648050467_n — The lovely Suphie and Michelle

378495_314132868616069_118721654823859_1158265_840608418_n — And some more eye-candy!

The 9 hotties reminding you to buy GAB beers during CNY

Ms Yap Swee Leng, the Marketing Director of GAB said, “Next year will be the year of the Dragon and since it is one of the mightiest of all the zodiac signs, we are inspired to come up with a campaign that is not just better than previous campaigns, but one that is befitting its might. Hence, we decided on the “9 Grand Treasures for the Year of the Dragon” consumer promotion that will give out more than RM3.3 million worth of gold and cash prizes.”

If you’re having your happy hour during the promotion period at GAB pubs or bistros, you just need to spend RM99 and above on any of GAB’s beers (Tiger, Guinness, Heineken, Anchor, Kilkenny, Strongbow, Paulaner, and Sol) on a single receipt to receive a limited edition Chinese New Year bottle opener.

Just one thing to remember ya, if I’m at your house drinking GAB beers and my bottle/ can has a winning tab, the prize is mine all mine! Muahahaha (Dr. Evil from Austin Powers laugh)!

Ok lar maybe I’ll give you one of the gold dragon’s whiskers.

More info on the promotion at http://www.gab.com.my/

More photos on my Facebook page (click here).

Photo credits: GAB and author’s own.