Local street-culture publication, JUICE recently launched the JUICE Magazine iPad application at Aristo. A periodical FREE publication, the application allows people on the go to keep up with the latest trends at all times. Offering interactive content, this is a new take on the popular title and features exciting videos and music tracks to captivate the JUICE audience in a more engaging manner. This is evident not only in its coverage of music, fashion trends and events but also in its interactive advertisements by Toyota, Heineken and Levi’s® Brand among many others.
In an effort to introduce the brand to a higher platform, General Manager of Catcha Publishing, Voon Tze Khay said, “The launch of JUICE on the iPad is another milestone achieved for the brand. The consumption of information and content has diversified over the years, and by having the JUICE brand presented across print, web, social media and now, iPad, each in its unique strategy, consumers will now have a much enhanced experience when engaging with the brand.”
He later said, “Advertising in the JUICE Magazine iPad edition also ensures clients and advertisers are able to combine the power of print advertising with the multimedia features the application provides, as well as connecting to the web in an instant. The JUICE Magazine iPad application offers a low advertising to editorial ratio ensuring advertising messages carried out are more prominent. These campaigns also offer rich responses and engaging levels in an environment ideally suited to all quality advertisers.”
Jasmine Foong, Marketing Manager of Heineken Malaysia also added, “Heineken is constantly embracing new technologies and innovation. Through this collaboration with JUICE, we continue to bring forth our commitment and drive for progress, introducing a fresh new way to connect with JUICE and Heineken fans.”
The JUICE Magazine iPad application is now available on the Apple App Store to download for FREE. Also, check out www.juiceonline.com/ipad for more information.
More photos from events on my Facebook page (click here).