Penfolds Launches ‘Venture Beyond’ Experience with Oceanic Theme in Malaysia

Following its successful tours in Thailand and Singapore, Penfolds’ “Venture Beyond” experience has arrived in Malaysia! From now until 12 May 2024, immerse yourself in the captivating world of deep-sea exploration at The Starhill KL’s Ground Floor Atrium.

“The ‘Venture Beyond’ thematic by Penfolds encapsulates humanity’s relentless quest to discover uncharted territories. Our latest venture into the deep sea is a testament to this, and we are delighted to bring this theme to life on a global scale. Through thoughtfully curated wine tasting events and interactive activations, we have successfully invited new consumers to join us in pushing boundaries and delving into the world of Penfolds by showcasing our distinctive ‘House Style.”
Irene Kong, Marketing Director, Penfolds Global Sales Region

This limited-edition packaging celebrates discovery and sustainability. The Penfolds Max’s range boasts fully recyclable materials, while Bin 389 Cabernet Shiraz and Bin 28 Shiraz utilize 75% recycled materials. Melbourne artist Mikaela Stafford brings the underwater theme to life with playful, 3D artwork centered around marine exploration.

“The core of what my work is about is exploring the intersection between technology and nature, trying to find ways to harmonise the tension between the two. With the concept being ‘Venture Beyond’, I wanted to create a place that felt like it was very discoverable. Every time you look at it, you notice something different – something that feels familiar but also unfamiliar at the same time.”
Mikaela Stafford

Discover the heritage of Penfolds at the pop-up at The Starhill Kuala Lumpur

Penfolds wines are available for purchase at special prices

Design and bring home your own wine glass at the Sip & Paint sessions

Incredibly popular cosplayer Hakkencoser was spotted at the launch party

Upon entering the pop-up, a giant Scuba Mask welcomes you, alongside an introduction to Penfolds and the “Venture Beyond” concept. Explore the brand’s Limited-Edition Venture Beyond 2023 gift boxes alongside their Luxury & Icons range – think St Henri Shiraz, Yattarna Chardonnay, and even the iconic Grange.

An interactive game awaits, offering exciting prizes for the victors. Continue your journey by participating in the “Sip and Paint with Penfolds” Wine Flight (MYR 49). Savour three “Venture Beyond” packaged wines and personalize your very own Penfolds wine glass. Participate in this activity and you might win one of six limited-edition glasses designed by Malaysian artist Cloakwork!

For a luxurious experience, the “Icons of Australia: 40-Mins Penfolds Wine Masterclass” (MYR 189) dives deeper. Discover revered Penfolds wines like St Henri Shiraz and Grange, expertly paired with a cheese platter, in a tasting led by Zoe Gan, Penfolds Malaysia’s Luxury Sales Manager. This masterclass celebrates Penfolds’ rich winemaking heritage since 1844.

General admission is free, with complimentary wine samples available upon request. Pre-register on The Chamber’s website for the “Sip and Paint” and “Masterclass” experiences, as all visitors must reserve timeslots.

Penfolds Venture Beyond 2023 special edition packaging is now available at The Chamber, selected Jaya Grocer, Giant Hypermarket, AEON Supermarket, Urban Fresh, Village Grocer, and The Food Merchant across Malaysia.