Automotive News – January 2026

Chery Corporate Malaysia Begins Vehicle Exports to Second ASEAN Market

Chery Corporate Malaysia Sdn Bhd has commenced vehicle exports to Brunei, its second ASEAN export market, as the company continues to position Malaysia as a regional manufacturing and distribution hub.

The first shipment includes JAECOO J7 plug-in hybrid electric vehicles (PHEVs) and JAECOO J7 internal combustion engine models, all manufactured at the company’s Shah Alam facility, with specifications identical to those sold in Malaysia

“The export market is a key pillar for our long-term growth strategy in the ASEAN region. We are thrilled to continue this growth momentum of expanding our brand reach to more markets.” – Chery Corporate Malaysia Executive Vice-President Men Lin Bo

The expansion to Brunei follows Chery’s first regional export initiative to Vietnam, which began in February 2025. According to Vice-President Cheng Nam Weng, the Brunei market was selected for its proximity and growth potential.

“Following the start of exports to Vietnam in February 2025, Brunei’s proximity and market potential make it a logical and important next step. This initial shipment of the JAECOO J7 allows us to gauge market reception and lay a solid foundation in Brunei.” – Vice-President Cheng Nam Weng

The company has outlined a measured regional expansion strategy that prioritises establishing strong market foundations before scaling operations. Beyond Vietnam and Brunei, Chery Corporate Malaysia has also exported vehicles to Indonesia and Thailand, with plans to enter additional ASEAN markets in the future.

The automaker indicated that its approach involves closely monitoring performance metrics, customer feedback, and market trends to inform expansion decisions. This learning-based strategy aims to ensure sustainable growth across the region.

Chery’s regional export operations are conducted under its OMODA & JAECOO brand umbrella. OMODA targets younger consumers with lifestyle-oriented mobility solutions, while JAECOO focuses on premium off-road vehicles for urban professionals and adventure enthusiasts.

The company’s Malaysia manufacturing base has enabled it to establish a foothold in the domestic market before leveraging the facility for regional exports, positioning the country as a key production center in its ASEAN strategy.