Sime Motors Launches Flagship DENZA Showroom in Old Klang Road

Sime Motors has opened its flagship DENZA showroom on Old Klang Road, marking a significant expansion of the company’s electric vehicle retail presence in Malaysia. The state-of-the-art standalone facility represents a major investment in premium automotive retail infrastructure. The flagship DENZA showroom represents Sime Motors’ continued expansion in Malaysia’s growing luxury electric vehicle market, providing customers with enhanced retail and service experiences in the evolving automotive landscape.

The new showroom spans 8,165 square feet and features six premium display vehicles, an elegant customer lounge, and five fully-equipped service work bays. The facility has been purpose-built to showcase DENZA’s luxury electric vehicle lineup while delivering what the company describes as an unparalleled automotive experience.

“This showroom represents more than just a retail space, it embodies Sime Motors’ vision for the future of mobility. We are proud to create an environment where design, technology, and exceptional hospitality converge to provide a seamless and inspiring experience for every visitor.”

Mr. Jeffrey Gan, Managing Director of Sime Motors, Southeast Asia

The showroom’s official debut began with an exclusive Gala Night, featuring curated entertainment, fine cuisine, and what Sime Motors calls “an unveiling that redefines automotive retail in Malaysia.” The celebration provided guests with the first opportunity to experience the new facility’s design and technology integration.

Following the private launch event, the showroom opened to the public over the weekend of June 7-8, operating from 9:00 am to 6:00 pm. The public opening featured immersive brand experiences, family-friendly activities, and exclusive launch deals available only during the opening weekend.

In conjunction with the showroom launch, Sime Motors announced improved service intervals for DENZA vehicles. Starting July 1, the first scheduled maintenance will be set at 20,000 kilometers or one year, whichever comes first. This extended interval, which the company attributes to DENZA’s engineering excellence, aims to provide greater convenience and contribute to a more seamless ownership experience.

The maintenance schedule adjustment reflects the brand’s confidence in its vehicle reliability and represents a competitive advantage in the luxury electric vehicle segment, where reduced maintenance requirements are increasingly important to consumers.

The flagship showroom opening aligns with Sime Motors’ broader strategy to establish leadership in the electric vehicle market across its regional operations. The facility represents the company’s commitment to premium electric vehicle retail, combining sophisticated design elements with advanced technology integration.

The showroom’s design philosophy emphasises creating a refined, welcoming environment that elevates every aspect of the automotive customer journey, from initial vehicle exploration through service and maintenance.

The new DENZA showroom is located on Old Klang Road and offers customers access to the complete range of DENZA electric vehicles along with comprehensive service capabilities. For more info, you can contact DENZA Customer Service at 1300 13 1188 or visit the company’s website at https://denza.simemotors.my/

DENZA Malaysia Offers Fans a Chance to Win Tickets to Jacky Cheung’s 60+ Concert Tour in Kuala Lumpur 2025

DENZA Malaysia also announced its partnership as the official automotive sponsor for Jacky Cheung’s 60+ Concert Tour in Kuala Lumpur 2025.

The two-month campaign, running from 1 June to 31 July 2025, offers multiple pathways for fans to win premium concert tickets to see one of Asia’s most celebrated performers. The initiative represents DENZA’s strategy to connect automotive retail with cultural experiences that resonate with its target demographic.

Music enthusiasts can participate through DENZA Malaysia’s social media channels by submitting creative sing-along videos performing Jacky Cheung songs on the company’s TikTok (@denza.malaysia) and Instagram (@denza_malaysia) accounts. Contest winners will receive individual premium concert tickets, with the campaign designed to showcase participants’ passion and musical talent.

New DENZA D9 owners who register their vehicles during the campaign period become eligible for a separate contest tier. The program selects 150 winners monthly to receive pairs of premium concert tickets, representing a significant investment in customer acquisition and retention.

The campaign is more than just giving away free tickets—it’s about bringing people together to enjoy great music and create special memories. Whether fans are singing along to their favourite songs or enjoying the comfort of driving a DENZA D9, the goal is to help people connect and have experiences they’ll remember.

DENZA believes that driving should be about more than just getting from place to place—it should enhance your lifestyle. By sponsoring Jacky Cheung’s concert, the company demonstrates its commitment to providing customers with both innovative cars and access to the cultural events they love.

Interested participants can access full campaign details and terms and conditions through DENZA Malaysia’s official social media channels.

Additional information about DENZA and the D9 model is available through the company’s Malaysian website at http://www.denza.com/my

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Photo credits: Respective brands