Sime Motors Celebrates 45-Years of Automotive Leadership

Sime Motors commemorated 45 years of operations in Malaysia with an elegant anniversary gala at the Malaysian Philharmonic Orchestra on 16 October 2025, bringing together key stakeholders from across the automotive industry.

The event, themed “Orchestrating Excellence: Celebrating 45 Years of Sime Motors in Malaysia,” featured performances by internationally renowned conductor Gerald Salonga, pianist Liu Muyu, and Malaysian vocalist Aina Abdul. The evening of world-class music served as a tribute to the company’s longstanding presence in Malaysia’s automotive sector.

In a ceremony recognising the company’s key partnerships, Managing Director Andrew Basham and Jeffrey Gan, Managing Director of Southeast Asia for Sime Motors, presented tokens of appreciation to representatives from BMW Group Malaysia, BYD, DENZA, Ford Malaysia, Hyundai Malaysia, Jaguar Land Rover, Porsche Malaysia, and Volvo Cars Malaysia.

“This milestone is a celebration of the people and partnerships that have shaped Sime Motors into what it is today. For 45 years, we have worked hand in hand with our principals, customers and employees to deliver excellence across every part of the automotive journey. Looking ahead, we are committed to continue driving innovation, strengthening our partnerships and creating outstanding experiences for our customers in Malaysia.”
Andrew Basham, Managing Director of Sime Motors

Tokens of appreciation were presented to representatives of Sime Motors’ brand principals. From left: Mr Mohamad Hanif, Head of Operations of Sime Swedish Auto; Mr Ryan Eng Yi Hong, Area Manager of Volvo Cars Malaysia; Mr Christopher Hunter, Chief Executive Officer of Porsche; Mr Syed Ahmad Muzri, Managing Director of Inokom & Distribution Malaysia for Jaguar Land Rover; Ms Adeline Lew, Managing Director of BYD Sime Motors; Mr Eagle Zhao, Managing Director of BYD Malaysia; Mr Liu Xueliang, General Manager, BYD Asia Pacific, Auto Sales Division; Andrew Basham, Managing Director of Sime Motors; Mr Jeffrey Gan, Managing Director of Southeast Asia for Sime Motors; Mr Benjamin Nagel, Managing Director of BMW Group Malaysia; Mr Vi Thim Juan, Managing Director of Retail for Malaysia & Indonesia; Mr Eric Lee Dong Wook, President of Hyundai Motor Malaysia; Mr Joey Lin, Managing Director of Sime Auto Hyundai; Mr Navin Gulati, Sales Zone Manager for Ford Asia Pacific Distribution Market and Mr Turse Zuhair Nahason Affan, Managing Director of Sime Auto ConneXion.

Captivating performance by Malaysian artist Aina Abdul. — Captivating performance by Malaysian artist Aina Abdul

Honouring a 45-year legacy of excellence, Mr Andrew Basham, Managing Director of Sime Motors, shares his vision for the journey ahead. — Honouring a 45-year legacy of excellence, Mr Andrew Basham, Managing Director of Sime Motors, shared his vision for the journey ahead.

Pianist Liu Muyu — Conductor Gerald Salonga

The gala drew an audience comprising Sime Motors’ customers, corporate clients, business partners, brand principal representatives, employees, media representatives, and industry colleagues.

As one of Sime Group’s core businesses, Sime Motors represents a diverse portfolio of automotive brands, ranging from luxury marques, including BMW, Rolls-Royce, Jaguar, Land Rover, and Porsche, to mainstream brands such as Ford, Hyundai, and BYD, as well as commercial vehicles. The company operates across 10 markets: Malaysia, Singapore, the Chinese Mainland, Hong Kong, Macau, Taiwan, Australia, New Zealand, Thailand, and Indonesia.

Sime Motors is involved in multiple aspects of the automotive business, including importation, assembly, distribution, retail, and rental operations. The company has positioned itself as a leader in electric vehicle adoption across its regional operations.

The anniversary celebration underscored Sime Motors’ commitment to maintaining its leadership position in Malaysia’s automotive industry through continued innovation and partnerships focused on customer excellence.