ELBA Complete its Home Solution with a New Range of Cleaning Products at the ELBA Dealers Convention 2025

Malaysian home appliance manufacturer ELBA has announced a significant expansion into the cleaning products category, unveiling its most extensive range of home solutions to date at the ELBA Dealers Convention 2025 held in Kuala Lumpur on 17 June 2025.

Established in 1979, ELBA has built its reputation as one of Malaysia’s trusted names in home appliances, focusing on quality, reliability, and innovation. The company’s products are designed to meet the practical needs of Malaysian households across generations, combining thoughtful functionality with accessible design.

The homegrown brand, which has established itself as the number one cooker hood brand in Malaysia, introduced breakthrough innovations across three key cleaning categories: washing machines, vacuum cleaners, and dishwashers. The launch represents ELBA’s strategic move toward becoming a complete home solutions provider.

“ELBA Dealer Convention 2025 represents a defining moment in our brand’s journey. With nearly five decades in Malaysia, we’ve built our reputation on unwavering quality and reliability. Today’s event reaffirms our commitment to innovation while staying true to what Malaysian families need – practical solutions that feel familiar, yet refreshingly modern. “Building on the success of ELBA Dealer Convention 2023, we’ve completed our cooking and cooling range—and this year, we’re proud to expand into the cleaning category. It’s another step toward our vision of delivering a complete home solution for every Malaysian household. For decades, ELBA has supported Malaysian families – from daily meals to festive moments and everyday chores. More than just appliances, we’re proud to be at the heart of every Malaysian home.”

Mr. Tok Sang Man, Managing Director of ELBA Malaysia

The company’s expanded laundry care line-up features three distinct series designed for Malaysian households. The Queluxe Series front-loading washer-dryers incorporate PerfectDose automatic detergent dispensing technology, a SpaceSaver design that maximises capacity in compact frames, and a comprehensive Drum Clean+ self-cleaning function.

The LavaWave Series front-loading washers feature Silent DD Inverter technology for quiet operation, an enhanced UltraMax Door design for easier loading, and Lava Steam functionality that removes bacteria, allergens, and wrinkles while keeping clothes fresh and healthy.

For consumers preferring top-loading models, the Elysian Series showcases Ultra Stain Wash technology that intelligently adjusts water speed according to specific garment needs, Silent DD Inverter operation, and Drum Hygiene self-cleaning functionality.

ELBA’s entry into floor care includes the AIRGlide Series cordless stick vacuum, which features advanced Dust Seal Filtration Technology paired with a 3.0L Insta Clean Hub that seals and transfers debris to an auto clean station without environmental exposure. The vacuum’s Motorised Power Brush adapts across various floor surfaces, including tiles and timber commonly found in Malaysian homes.

The HYDRO Cleanse Series floor washer complements the vacuum range with its extra-large dual water tank system, precision 3-edge cleaning brush for challenging corners, and advanced 360° self-cleaning system. A standout feature is the Therma Jet 60°C hot air drying system that ensures the device remains hygienically clean and ready for subsequent use.

The convention also showcased three new dishwashers designed for freestanding, built-in, and tabletop settings. These models feature AutoDoor Technology that releases hot air before the cleaning cycle completes, AquaBeam UV sterilisation for maximum hygiene, and Fresh Air Storage capability that maintains tableware cleanliness and freshness for up to 168 hours.

The product launch builds on ELBA’s existing portfolio of kitchen appliances, including cooker hoods, built-in ovens, and hobs, as well as everyday essentials such as rice cookers, hair dryers, water heaters, and fans.

The new range of ELBA household solutions will be available in stores from July 2025 at authorised dealer retail stores nationwide.

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Photo credits: Respective brands and the author’s own