Kuala Lumpur’s entertainment district came alive last Saturday as The Landing at KL Base hosted the highly anticipated Martell Noblige Swift Festival 2025. The event combined musical performances, interactive experiences, and premium cognac in a night dedicated to celebrating creative energy.

The festival began with the Swift Talent Quest Grand Finale, showcasing Malaysia’s emerging DJ talent in a high-stakes competition. After several impressive sets that energised the growing crowd, DJ SVGGY emerged victorious, claiming the championship title and establishing himself as a name to watch in Malaysia’s electronic music scene.

As evening transitioned to night, the festival’s main stage featured performances from an impressive lineup including DJ Soda, Lizzy Wang, and Priscilla Abby. Each artist brought their unique style to the stage, delivering genre-blending sets and powerful vocal performances that kept attendees dancing until midnight.

Beyond the musical performances, festival-goers enjoyed various interactive attractions throughout the venue. The Swift DJ Experience, powered by DJs Playground (Malaysia’s leading DJ academy), allowed guests to try their hand at mixing beats. Other popular attractions included a Giant Swift Ball Pit, an immersive laser showcase in the Swift Experience Zone, and the Swift Flavours Capsule, where attendees could sample innovative cocktail creations featuring Martell Noblige cognac.

The event highlighted Martell Noblige’s position in Malaysia’s premium spirits market while creating a platform for musical talent and nightlife culture. Martell, established in 1715, has built its reputation on producing fine cognacs from the “Borderies” cru, considered the rarest parcel in the Cognac vineyard.

The signature Martell Noblige combines over 100 eaux-de-vie from Cognac’s finest terroirs, creating a sophisticated spirit presented in a contemporary, iconic bottle design that reflects the brand’s innovative spirit.

The Swift Festival represents Martell’s ongoing commitment to cultural innovation, continuing the brand’s tradition of “pioneering new expressions of cognac” that began with the introduction of Martell Cordon Bleu in 1912 and continues with contemporary offerings like Martell Noblige.

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Photo credits: Pernod Ricard Malaysia and the author’s own using the vivo X200