Jaguar Land Rover Malaysia (JLR Malaysia) has secured its position as the leading luxury automotive retailer in Asia Pacific, winning the prestigious Retailer of the Year award for the fourth consecutive year and fifth time overall at the Jaguar Land Rover Retailer Awards 2023/2024.

The recognition comes after a comprehensive evaluation of the company’s performance across multiple domains, including marketing initiatives, sales performance, customer service quality, staff development programs, and retailer presentation standards.

“This extraordinary accomplishment reinforces our ability to consistently set new benchmarks for operational excellence and customer satisfaction in a highly competitive market,” said Jeffrey Gan, Sime Motors’ Managing Director for Southeast Asia. He emphasized the company’s adaptation to evolving automotive sector demands, particularly in technological innovations and customer experience enhancement.

The achievement highlights the successful partnership between JLR Malaysia and SISMA Auto, as noted by Syed Ahmad Muzri Syed Faiz, Managing Director of both Vantage Malaysia and JLR Malaysia. “This continued success reflects the robust strategic partnership between JLR Malaysia and SISMA Auto and highlights the effective synergy and dedication of our unified team,” he stated.

To commemorate the achievement, JLR Malaysia has launched a special customer appreciation campaign running from October 25, 2024, to January 31, 2025. The campaign offers customers the opportunity to win accessories and merchandise vouchers valued up to RM8,000, providing them with an enhanced Jaguar Land Rover lifestyle experience.

The company’s commitment to excellence is manifested in its Ara Damansara showroom, Southeast Asia’s largest Jaguar Land Rover facility. The state-of-the-art showroom showcases the company’s modern luxury transformation, featuring an extensive collection of Jaguar and Land Rover vehicles, exclusive merchandise, and personalized services.

JLR Malaysia’s success is attributed to Sime Motors’ core values of “Care for All, Act with Integrity and Win Together,” which have fostered a collaborative and customer-centric culture throughout the organization. As a joint venture between Sime Motors and SISMA Auto, JLR Malaysia brings over 60 years of combined automotive industry experience to the Malaysian market.

The company maintains its focus on pushing boundaries and enhancing its position in the luxury automotive landscape, continuing to set new standards for excellence in the region. The public is invited to visit the Ara Damansara showroom to experience firsthand the award-winning service and dedication that have earned JLR Malaysia its repeated recognition as the best retailer in Asia Pacific.

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Photos by Jaguar Land Rover Malaysia