Canon Marketing Malaysia, a leading name in the Malaysian printing industry, has introduced a fresh look for its popular PIXMA E410 and E470 inkjet printers. The new green-white colour variant was launched as part of the company’s “28 Years of Evergreen Excellence” celebration, marking nearly three decades of market dominance in Malaysia’s inkjet printer segment.

Canon Marketing (Malaysia) Sdn. Bhd., established in 1987, is part of the global Canon network comprising over 300 companies worldwide. The company is dedicated to technological advancement and innovation, investing more than 8% of its net sales in R&D expenses in 2021. Operating under the slogan “Business Can Be Simple,” Canon aims to simplify workflows and provide effective, user-friendly solutions to its customers.

The launch event on 19 September 2024 showcased the vibrant addition to the E Series lineup. The new colour scheme is designed to align with current trends in home decor and personal expression, reflecting Canon’s commitment to quality and adaptability.

Alongside the new printer designs, Canon also introduced an enhanced version of its printer selection tool. The Canon Printer Buddy app, an upgrade from the existing Canon Printer Buying Guide app, offers improved features for a more personalized user experience, including better updates and recommendations.

“The E Series printers have been synonymous with quality and excellence. I am beyond thrilled to unveil the new green-white variant and breathe new life into our iconic line. I would also like to extend a heartfelt thank you to Siser Asia, our collaborator and a leader in heat-transfer materials and cutting technology. Through this partnership, we are able to harmonise Canon’s printing innovation with Siser’s cutting-edge technology to provide our users with heightened freedom to generate creativity.”

Sandy Lee, Head of Personal System Devices Division at Canon Marketing Malaysia

To celebrate the launch, Canon is organizing a nationwide lucky draw contest called “Peraduan Gaya Baru Warna Baru.” Running from October 1 to December 31, 2024, customers who purchase either the Canon PIXMA E410 or E470 green-white printers from authorized partners or the Canon e-Store will have a chance to win prizes. The total prize pool is valued at RM30,000, with grand prizes from Tiffany & Co. worth RM18,000.

The introduction of the green-white E Series printers demonstrates Canon’s ongoing commitment to innovation and meeting diverse customer needs. These new models are now available for purchase through Canon authorized partners and the Canon e-Store. For more information about the latest products, customers can visit the official Canon website at my.canon/en/consumer/products.

For more information about the latest product, head over to my.canon/en/consumer/products

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Photos credits: Canon Marketing Malaysia and the author’s own