In a groundbreaking collaboration, German fashion powerhouse HUGO BOSS AG has joined forces with British luxury carmaker Aston Martin to launch their first-ever capsule collection. The BOSS x Aston Martin line, set to debut for Fall/Winter 2024, promises to blend heritage, innovation, and contemporary style in a range that epitomizes luxury performance.

Announced on August 21, 2024, this collaboration marks a significant milestone for both brands. The partnership will produce two capsule collections annually, focusing on meticulously crafted pieces that meet the demands of both performance and style. Drawing inspiration from Aston Martin’s rich legacy in high-performance vehicles and BOSS’s premium aesthetic, the collection offers a 24/7 lifestyle wardrobe for the modern sophisticated consumer.

World-renowned Formula One® driver and BOSS brand ambassador Fernando Alonso has been chosen as the face of the campaign. Alonso, who races for the Aston Martin Aramco Formula One® Team, embodies the dynamic and effortlessly stylish spirit of both brands. “I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection,” Alonso stated. “Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style.”

“I’m proud to front the campaign for the first-ever BOSS x Aston Martin capsule collection. Both BOSS and Aston Martin stand for commitment, innovation, performance – and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration.”

Fernando Alonso

The collection draws heavily from Aston Martin’s attention to detail and innovative design elements. Garments feature unique details inspired by the luxury car manufacturer’s iconic features, such as quilted leather seats and sophisticated aluminium finishes. High-performance materials, including carbon fibre, have been incorporated into the clothing designs, bridging the gap between automotive engineering and fashion.

A standout feature is the unique cord adjuster, inspired by the sophisticated aluminium oil filler cap available from Aston Martin’s Q bespoke service. This attention to detail showcases the depth of collaboration between the two luxury brands.

The BOSS x Aston Martin line includes a range of tailored pieces crafted from luxurious, high-performance fabrics. Standout items include:

• A three-layer bonded wing collar jacket with sealed seams
• A three-in-one mac coat with a detachable jacket featuring quilting inspired by Aston Martin’s iconic luxury interiors
• A practical, performance-oriented bonded hybrid jacket with rib structure and packable hood
• A padded barracuda jacket with carbon-fiber print and invisible, water-reactive Aston Martin logo
• A luxurious calf nappa leather biker jacket with bomber collar
• A super soft-touch matte leather down puffer with Aston Martin trims

The collection also features comfortable, easy-care overshirts with performance-inspired mesh details, elevated T-shirts made from breathable merino-wool jersey or luxurious mercerized cotton, and silk-cotton polo shirts.

The line offers comfortable and durable trousers designed using innovative materials for the lower half. These include stretch-cotton pleated chinos with wrinkle-free properties and jeans woven with a stretch-cotton and carbon-fiber yarn blend.

Complementing the clothing line, the collection includes a range of premium accessories that further emphasize the luxury automotive influence. These accessories include a holdall, belt, and cap, each featuring details that emulate the interior of an Aston Martin car. The accessories boast chic linear designs crafted from elevated authentic leathers, providing a tangible connection to the sophistication of Aston Martin’s vehicle interiors.

The collection’s colour palette features sophisticated tones of white, pale grey, opal green, and dark mink, exuding elegance and innovation. All pieces in the collection feature nubuck details and high-end logo executions, creating a perfect, authentic collection signature that speaks to both brands’ commitment to quality and style.

Fashion enthusiasts and luxury car aficionados alike can find the BOSS x Aston Martin collection on boss.com, in BOSS stores, and through select wholesale partners. This collaboration positions both brands at the forefront of the luxury performance market, offering a unique proposition that combines the best of high-end fashion with the prestige of automotive excellence.

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Photo credits: BOSS