LEGO Brings Paris to Malaysia with Unique Pop-Up Experience at The Exchange TRX

The LEGO Group is inviting Malaysians to experience the magic of Paris without leaving the country. From now until 25 August 2024, visitors to The Exchange TRX can immerse themselves in Malaysia’s first LEGO Parisian Café and Art Gallery experience, designed to ignite the travel bug in all who attend.

Located at the Urban Node Atrium on the Ground Floor (MRT Plaza Entrance) of The Exchange TRX, this Parisian-themed pop-up transports visitors to the streets of the French capital. The event space features LEGO interpretations of iconic Parisian sights, including quaint alfresco dining areas, a LEGO Eiffel Tower perfect for Instagram photos, vibrant flower carts, and an art gallery showcasing LEGO ‘artwork’ that captures the essence of the City of Light.

The event highlights two new LEGO sets that celebrate Parisian landmarks: the 31213 LEGO Art Mona Lisa and the 21061 LEGO Architecture Notre-Dame de Paris. The Mona Lisa set, available for pre-order, allows art enthusiasts to recreate da Vinci’s masterpiece in 3D using 1,503 LEGO elements. The Notre-Dame set offers a detailed building experience that traces the architectural evolution of the iconic cathedral from 1163 to its appearance before the 2019 fire.

“This is the first-ever campaign designed specifically for adult fans of LEGO in Malaysia. Fans will especially be delighted to see the various Parisian-inspired setups at our Let’s Go Paris event in The Exchange TRX, as we aim to offer a unique opportunity to experience and celebrate the stunning art, charming culture and magnificent architecture of the city of love, as though they are strolling through the streets of Paris themselves.”

Ágnes Molnár, Marketing Director of Singapore, Malaysia and APAC Travel Retail, The LEGO Group

“We are ecstatic to collaborate with The LEGO Group to bring Malaysia’s first Parisian Café and Art Gallery to The Exchange TRX! This opulent experience allows our shoppers to live or relive their Parisian dreams through the creativity and imagination beyond LEGO bricks.”

Trevor Hill, General Manager at The Exchange TRX

The event space will be transformed into a few notable interactive zones, including:

• Eiffel Tower Speed Build Challenge: Challenge yourself to speed build an Eiffel Tower using LEGO bricks with instructions within 60 seconds to redeem a LEGO Voucher (T&C applies).
• Travel Posting Photo Contest: Snap a series of travel poses with our LEGO photo booths and upload three photos on social media with a creative caption and hashtag #LEGOMY #LETSGOPARISMY, to stand a chance to win a LEGO playset.
• Instagram Hashtag Printing Booth: Take a picture at the photo booth and post it on social media with the hashtag #LEGOMY #LETSGOPARISMY, collect your print-out at the print station with customisable print-out frames.

Once shoppers have posted their photos taken at the event on social media, they can redeem limited edition luggage stickers which will change weekly from the redemption counter on a first-come first-served basis. The available stickers include a LEGO Tuxedo Cat, a Parisian skyline, and a LEGO Bouquet of Roses.

In partnership with Klook, Asia’s leading platform for experiences and travel services, there will be an exciting initiative offering LEGO enthusiasts and travellers the chance to win a round trip to the enchanting city of Paris, with every purchase of selected LEGO sets. From now to 25 August, consumers who purchase any of the following LEGO sets have the chance to enter a draw to win a round trip to Paris for two:

• 31213 LEGO Art Mona Lisa
• 21061 LEGO Architecture Notre-Dame de Paris
• 21345 LEGO Polaroid Camera
• 10334 LEGO Icons Retro Radio
• 10307 LEGO Eiffel Tower
• 10328 LEGO Icons Bouquet of Roses
• 21349 LEGO Ideas Tuxedo Cat

To enter the draw, customers can simply register their purchase on the campaign page on Klook’s official website or scan the QR code in LEGO stores or at the event and share their favourite activities in Paris for a chance to win.

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Photo courtesy of respective brands