Swiss luxury watchmaker TAG Heuer is proud to present the TAG Heuer Monaco Chronograph in a new dark blue rendition, a modern tribute to the collection’s historic past and racing heritage while also serving as a testament to TAG Heuer’s ongoing innovation in watchmaking. This new model carries on the spirit of the original Monaco while introducing cutting-edge design and technology that pushes the boundaries of what a chronograph can be.

In the universe of horology, TAG Heuer has established its enduring and unbreakable legacy, weaving a narrative that intertwines the thrill of motorsport with the finesse of Swiss watchmaking. The TAG Heuer Monaco, an iconic collection amongst the TAG Heuer range, conveys this heritage with a spirit of speed, enduring elegance and relentless precision. Introduced in 1969, the TAG Heuer Monaco quickly became one of the most symbolic watches in history, with its bold, square shape, left crown, brushed and polished case and blue dial that was unlike anything else on the market at the time. The TAG Heuer Monaco’s heritage has continuously been linked to motor racing and the history of cinema, notably through its association with actor Steve McQueen in the 1971 film “Le Mans”, cementing its status as an icon of style and a cornerstone of motor racing culture. Beyond its cinematic fame, the TAG Heuer Monaco has continually evolved with each iteration building upon the last, refining the precision, durability, and distinctive design that define this iconic model.

The TAG Heuer Monaco Chronograph reflects the Maison’s commitment to precision engineering and avant-garde aesthetics. Its skeleton dial offers a glimpse of the watch’s sophisticated mechanics, highlighting the automatic Calibre Heuer 02 that powers it, ensuring impeccable timing precision with an impressive 80-hour power reserve. The watch’s dark blue theme pays tribute to the Principality of Monaco’s racing tradition, with a contemporary twist that pays homage to the Mediterranean coast which hosts one of the world’s most prestigious races. The touches of yellow on the hands and hour markers provide a vibrant contrast, evoking the sparks that fly from racing cars at high-speed and adding a dynamic element to the overall design.

This model features a robust case in titanium, known for its lightweight and shock-resistant properties, making it perfectly suited to the demands of high-speed motor racing. The case houses a striking skeleton dial that highlights the intricate workings of the Calibre Heuer 02, combining mechanical beauty with functional precision. This design choice embodies the intricate craftsmanship and complexity synonymous with TAG Heuer, representing a hallmark of the brand’s approach to watch design. Expanding the collection’s rich racing heritage to the TAG Heuer Connected watches, the TAG Heuer Monaco Chronograph and its skeleton dial are now also available as connected watch faces, bridging the excitement of the motorsports universe onto any wrists and making this iconic design accessible to a wider audience.

This new TAG Heuer Monaco Chronograph is the latest chapter of the iconic collection, a symbol of the brand’s avant-garde spirit, blending traditional craftsmanship with contemporary watchmaking. From its early days measuring the pulsating thrill of racing to its modern incarnations, the TAG Heuer Monaco has been a beacon of innovation, continually adapting with new technologies and materials while remaining true to its racing legacy. This timepiece is not just a tool for measuring time but a companion for those who live on the edge, a celebration of how far the Monaco has come since its inception and a glimpse into the future of this legendary collection that has captured the hearts and imaginations of watch enthusiasts and racing fans alike for over half a century.

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Visuals by TAG Heuer