Samsung Electronics Malaysia has announced a new wave of innovation in the home entertainment market with the unveiling of their latest lineup of AI-powered TVs in Kuala Lumpur on 14 May 2024. These TVs, featuring Neo QLED 8K, Neo QLED 4K, and OLED displays, boast cutting-edge technology and a suite of AI features designed to elevate the viewing experience.

“Samsung has been investing in AI research for over a decade and has built intelligent features into our visual display products. Our 2024 screen line-up comes with on-device AI and intelligent integration across devices, allowing you to upscale your experience. With the latest Neo QLED 8K, Neo QLED 4K and OLED TVs, we are bringing the future of AI-power to life, for every Malaysian, and the comfort of their homes. To complement these exceptional AI viewing experiences, our latest sound devices also offer industry-first sound technologies to complement the stunning TVs visuals. Whether it’s the crisp clarity of dialogue or music, the newest Samsung’s sound devices will truly elevate the viewing experience, ensuring that every sound is as captivating as the visuals.”

Mr. Denny Kim, President of Samsung Malaysia Electronics Sdn Bhd.

Neo QLED 8K: A Benchmark in Picture and Sound

The crown jewel of the lineup, the Neo QLED 8K, boasts the powerful NQ8 AI Gen3 processor, Samsung’s fastest and most advanced AI engine to date. This processor delivers exceptional picture quality by analyzing vast amounts of data, optimizing everything from clarity to energy consumption. Imagine watching a wildlife documentary where a cheetah sprints across the screen – the Neo QLED 8K utilizes AI Motion Enhancer Pro to ensure the cheetah’s movements are smooth and clear, even at high speeds.

The Neo QLED 8K also features 8K AI Upscaling, which significantly improves low-resolution content you might find on streaming services or older movies. Additionally, Real Depth Enhancer Pro adds lifelike depth to images, creating an immersive viewing experience that makes you feel like you’re part of the action.

The Neo QLED 8K comes in two screen sizes (75″ and 85″) and boasts a sleek design with an ultra-thin profile that complements any living space. Samsung’s innovative Active Voice Amplifier (AVA) Pro utilizes deep-learning technology to enhance dialogue and voices on screen, ensuring crystal-clear audio even during action-packed scenes or movies with quieter dialogue.

AI Features Across the Lineup

The Neo QLED 4K and OLED TVs also benefit from Samsung’s AI smarts. The Neo QLED 4K, powered by the NQ4 AI Gen2 Processor, delivers stunning 4K resolution with exceptional contrast and color accuracy. Samsung’s Glare-Free OLED TVs eliminate reflections while maintaining deep blacks and clear images, perfect for any lighting condition, whether you’re watching a movie in a darkened room or catching the latest sports game in a brightly lit living room. Powered by the NQ4 AI Gen2 Processor, these TVs boast features like Real Depth Enhancer and OLED HDR Pro for superior picture quality. Motion Xcelerator 144Hz ensures smooth motion and rapid response times, making them ideal for gamers who demand the best visual experience.

The Frame 2024: Your Art Gallery at Home

The ever-popular Frame TV gets an upgrade in 2024 with an expanded Art Store offering over 2,500 artworks, allowing you to transform your living room into a personal art gallery when you’re not actively watching TV. The new model also features a variable refresh rate adjustment in Art Mode, reducing energy consumption without sacrificing image quality. This means you can enjoy your favorite artwork all day long without worrying about a high electricity bill.

Beyond the TV: Enhanced Audio and Smart Features

Samsung complements its TVs with a range of innovative audio solutions. The new Music Frame offers a seamless blend of functionality and style. This versatile device can be mounted on the wall or displayed freestanding, showcasing artwork or photos while delivering powerful 2.0ch audio with Dolby Atmos® support.

For an even more immersive experience, the Q-series Soundbar synchronizes with Samsung TVs, creating a captivating surround sound experience that puts you right in the middle of the action, whether for watching a movie or playing a video game.

“We are excited to be working with Samsung Malaysia in bringing Dolby Atmos to the new Samsung Neo QLED 8K TVs, Q-Series Soundbars and the latest Music Frame. Dolby Atmos delivers a premium, multidimensional audio experience with depth, clarity, and details like never before. With a large and constantly growing library of titles available in Dolby Atmos, consumers in Malaysia will be able to enjoy their favourite entertainment in sound that moves all around them with breath-taking realism.”

Ashim Mathur, Vice President, APAC Marketing, Dolby Laboratories

Security and Personalization with Samsung Knox

Samsung’s Tizen OS ensures a personalized and secure viewing experience. Individual user accounts allow for tailored content recommendations, so everyone in the family can easily find what they want to watch. Samsung Knox Security safeguards sensitive data with features like Knox Vault, a dedicated security chip, giving users peace of mind.

The platform offers over 2,500 live TV channels and a vast library of on-demand content, making it a one-stop shop for entertainment. Samsung Daily+ integrates entertainment, health, and commerce into a single hub, while SmartThings connectivity allows users to control all their compatible Samsung smart devices directly from their TV. With features like voice control, you can easily adjust the volume, change channels, or search for content without ever having to pick up the remote.

Samsung’s latest lineup of AI-powered TVs offers a significant leap forward in home entertainment technology. These TVs deliver superior picture quality, innovative audio solutions, and a focus on personalization and security, making them a great choice for anyone looking to upgrade their home entertainment experience.

From 3 May – 30 June 2024, consumers can earn rewards such as Touch n’ Go e-Wallet credits up to RM2,900 and win prizes worth a total of RM140,000 on the latest Samsung AI TV lineup and sound devices. Consumers can also participate in a running contest to win bonus gifts such as the Q-Series Soundbar, Galaxy S24, and Bespoke Jet Plus by uploading the receipt and a creative photo.

For more info, head over to https://www.samsung.com/my/offer/2024-ai-tv/launch/.

.

Photos courtesy of Samsung Electronics Malaysia