After a major refresh, Hublot has officially reopened at The Shoppes at Marina Bay Sands in Singapore. The stunning carved wood panels on the new front draw attention right away, as do the artwork panels with their vibrant, serotonin-producing hues. The 71 square metre boutique’s blond wood flooring, neutral-colored furnishings and skillfully crafted lighting that replicates the appearance and feel of natural sunshine all contribute to the space’s warm and welcoming ambiance.

Southeast Asia’s first empowering new retail concept, Hublot at The Shoppes at Marina Bay Sands, is managed by premier watch retailer The Hour Glass. The new retail concept was only recently introduced in Hublot’s store in Tokyo’s uber chic Omotesando district. 

Aptly called the “Free Access Display concept,” it presents a novel and innovative experience for the company by allowing guests to easily reach for the Hublot timepieces arranged on elevated tables. This is contrasted with the customary method of arranging the timepieces on built-in shelves and conventional display cases, which need the care and support of a Hublot employee. Now, guests may impulsively enjoy each unique feature of the watch that strikes their fancy.

“At Hublot, we are always looking out for fresh and unique ways to engage with our clients, and this retail concept is a good way to do that. Besides the opportunity for clients to have better access to the watches they like, the space itself encourages exploration of the brand. As long-standing partners of The Hour Glass, Hublot is pleased to rely on their experience in retail to manage this Boutique, and welcome a new generation of buyers to grow to understand and appreciate the brand.”

Hublot CEO Ricardo Guadalupe

To enhance the experience, the Hublot boutique at The Shoppes at Marina Bay Sands offers the first exclusive VIP lounge space for the brand in Southeast Asia. Visitors will be treated to incredible hospitality by the boutique staff, who will be delighted to share Hublot’s unique history, watch debates, and even industry chit-chat.

“As our customers continue to evolve, it is our priority to propose interesting new retail experiences like the Free Access Display. Hublot, whom we have partnered with for the past 43 years, has never shied away from innovation in both product and retail ideation, and this unique boutique concept matches that spirit. We look forward to welcoming a new generation of buyers whose boldness and creativity match that of Hublot’s.”

Michael Tay, Group Managing Director of The Hour Glass

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Hublot by The Hour Glass is located at L1-58, The Shoppes at Marina Bay Sands, Singapore.

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Photo credits: The Hour Glass