TUMI Celebrates the Opening of Its First Asia-Pacific Flagship in Tokyo’s Omotesando

TUMI’s first Asia-Pacific flagship store in Omotesando, Tokyo, Japan

TUMI announced the opening of its first-ever flagship store in the Asia-Pacific region on 21 December 2023. The newly designed store is located in Omotesando, a major luxury fashion destination in Tokyo, Japan, and is inspired by the brand’s legendary 19 Degree collection and is the first of its kind globally. On 20 December 2023, TUMI held an exclusive VIP preview event to commemorate this significant milestone. Victor Sanz, the company’s creative director, Takumi Kitamura, a Japanese actor and singer, as well as TUMI executives, business partners, VIPs, and media and influencers from the area were in attendance.

The ground-level flagship store is distinctive and visually stunning. It is more than 2,000 square feet in size and has a number of fascinating design aspects. The 3D facade of the 19 Degree collection brings the collection’s iconic curves to life with over 250 aluminium fins and inside pillars made using an edge curve cutting process, as well as hundreds of LED lights. Perceptual artist Michael Murphy’s 19 Degree Aluminium sculpture, when viewed from the inside, gives the impression that a 19 Degree Aluminium piece is changing into the TUMI “T” logo.

All of the floor fixtures have sleek T-shaped accents, and the creative material selection includes marble flooring and a chic combination of polished and hairline stainless steel. Additional features include a magnetic wall with seasonal rotations for added dimension on top of the 19 Degree Aluminium Sculpture by Michael Murphy, a circular seating area with a full-height digital display reminiscent of an art gallery, and curved fixture edges that provide a warm environment.

“We are thrilled to unveil TUMI’s newly designed store in Omotesando. Not only is it our first flagship store in Asia-Pacific, but it’s also one of our most ground-breaking store concepts globally. We’ve taken the superior quality, design excellence and technical innovation that defines TUMI and created a completely unique design that is inspired by our 19 Degree collection. From the sculptural 3D facade to the upgraded materials, each carefully planned detail and element speaks to TUMI’s brand DNA.”
Victor Sanz, Creative Director of TUMI

Victor Sanz, Creative Director of TUMI and Takumi Kitamura, Japanese actor and singer, unveiled TUMI's first Asia-Pacific Flagship Store in Omotesando with a celebratory Japanese Kagami-Biraki ceremony — Victor Sanz, Creative Director of TUMI and Takumi Kitamura, Japanese actor and singer, unveiled TUMI’s first Asia-Pacific Flagship Store in Omotesando with a celebratory Japanese Kagami-Biraki ceremony (L-R)

The 19 Degree Aluminum Sculpture was exclusively designed for the store by pioneering perceptual artist Michael Murphy

Over 220 people attended TUMI’s VIP preview event to commemorate the opening. TUMI Creative Director Victor Sanz and Takumi Kitamura performed a celebratory Japanese Kagami-Biraki ceremony to officially kick off the festivities.

The event also featured a DJ performance by KEKKE, on-site art illustration for the TUMI Fragrance by artist Tomokazu Fukuchi, and calligrapher Hideya Kitamura, who personalised TUMI leather notebooks as gifts for guests. A trip on the TUMI 19 Degree Bus was also enjoyed by several of the attendees.

Apart from introducing novel products like the 19 Degree Aluminium Backpack, Minaudiere, and Briefcase, the Asia-Pacific Flagship Store additionally presented an advance preview of the key highlights of TUMI’s Spring 2024 collection.

In celebration of the store’s opening, from December 21 to December 30, 2023, TUMI Exclusives Club Members who purchase JPY77,000/~US$537 (tax included) or more will receive a complimentary leather card holder. New customers can also register as TUMI Exclusives Club Members by spending a minimum of JPY77,000/~US$537 (tax included) in order to take advantage of the promotion. Each member will also receive a unique brand sticker.

The TUMI Omotesando Store is located at 5-9-17 Jingumae, Shibuya, Tokyo, Japan

Photos courtesy of respective brands.