Heineken® aims to encourage Malaysians to refrain from ghosting their friends. For this reason, Heineken Malaysia recently unveiled “The Ghosted Bar”, a campaign urging Malaysians to “Work Responsibly.” According to a recent YouGov survey commissioned by Heineken®, 41% of Malaysian employees have “ghosted” friends due to work commitments, and 91% of Malaysians think that maintaining a healthy social life can help with stress management at work.
Heineken® hopes that by bringing the campaign to life through a series of “Ghosted Bar” outlet experiences, it would inspire Malaysian workers to prioritize a better work-life balance. For a month, the outlet experiences will be held in a selected bars across Malaysia. Heineken® will be providing fun activities at the experiences that help people rekindle their friendships while bringing the #WorkResponsibly idea to reality.
Upon arriving at the participating outlets, guests can use the Ghosted Bar Command Centre to invite a friend that has been ghosting them to come to the outlet. If the friend accepts, they will receive an exclusive #WorkResponsibly Grab code for the ride over. In the meantime, at the bar, guests can monitor their friend’s ETA and approximate location via the Command Centre. Upon arrival, the entire group gets to enjoy a complimentary bucket of Heineken® as well as a unique Heineken® serving ritual experience.
Participants will also be entitled to enter the Heineken® Live Draw where they stand to win a variety of prizes worth a total of RM100,000. Speaking of prizes, ‘Good Vibes Festival Squad Goals’ tickets, exclusive Heineken® Dining experiences and even exclusive Heineken® Private Birthday Party experiences, are up for grabs!
“Heineken® wants to encourage working responsibly by reminding employees to not to ‘ghost’ their friends because of work. We hope that this campaign inspires employees to clock off on time and prioritise their social life. With the month-long outlet activations, the brand aims to get fans to reach out to ‘ghosting’ friends to share the Heineken® ‘Ghosted Bar’ experience together.”
Willemijn Sneep, Head of Marketing at Heineken Malaysia Berhad
You can also create a personalized GIF to send a friend as a reminder to #WorkResponsibly via the online Ghost Generator. More information on ways to generate the GIF can be found here.
For more information on the ‘Ghosted Bar’ experiences, to register, and/or to find out more details about the ‘Ghosted Bar’, head over to ghostedbar.heineken.com
The experiences will take place on Tuesdays to Fridays, from 9 May to 31 May between 6pm and 10pm, at selected bars in Penang, Ipoh, the Klang Valley and Johor regions.
*For non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to not drink and drive.
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Photos courtesy of Heineken Malaysia
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