Automotive News Cars

Launch of the Malaysia Autoshow 2023

Being automotive enthusiasts, MHB Digital’s Principal Photographer Andy Kho and I attended the preview of the Malaysia Autoshow 2023 on the media preview day on 3 May 2023. The exhibition with the theme of “Mobility Redefined” will be open to the public from 4 to 7 May 2023, from 10am until 10pm at the Malaysia Agro Exposition Park, Serdang (MAEPS).

The Autoshow also returns with new feature additions – the Malaysia Bike Show, Malaysia EV Show and Charged. The opening of Malaysia Autoshow 2023 was officiated by MITI Secretary General, Datuk Seri Isham Ishak on 4 May 2023.

“I have also been made to understand that this year’s Autoshow is one of the strongest line ups we have ever gathered, with many new brands joining us for the first time. There is also an increase in the number of EV brands – both passenger cars and 2-wheelers. For the government, this is an important milestone, as it is a clear showing of the ever-growing strength of our automotive sector. Not only are we seeing more efficient, safer, and more comfortable cars, it also demonstrates the increasing demand for electromobility products within the domestic market – and we are all gathered here over the next 4 days to showcase them to the Malaysian public.”

MITI Secretary General, Datuk Seri Isham Ishak

More than 100 exhibitors, 300 displays, and a wide range of automotive technology products and services are on display at the Malaysia Autoshow 2023, which promises to be even more exciting than last year. Motor enthusiasts can learn more about the latest products provided by their favourite brands. At the 6th edition of the Autoshow, brands from all market areas, including more 2-wheelers and electric vehicles, are showcasing their latest goods.

“At MARii, we believe that the automotive industry is at a critical point, where advancements in technology and the growing importance of sustainability are fundamentally changing the way, we think about connected mobility emphasizing on safety, environmental protection and connectivity. As such, we are committed to drive innovation, creating a dynamic ecosystem, and collaborating with our partners to lead the transformation of the automotive industry in Malaysia.”

Azrul Reza Aziz, MARii CEO

Visitors at the show can test drive several models of automobiles from various brands in search of their ideal vehicle. The test drives are conducted on a 4.5 kilometre test route, allowing guests to properly experience the models.

The premium hall (Hall A1) is home to luxury manufacturers such as BMW, Mercedes-Benz, Lotus, and Bufori, as well as the Auto Fashion show, which sees cars parading into the venue at predetermined times. Halls A and A1 showcase the most recent models on the market, as well as participating banks CIMB Bank and Ambank which offer competitive interest rates and rapid approval.

Perodua, this year’s Platinum Sponsor, previews the Electric Motion Online (EMO) concept vehicle, featuring a futuristic exterior design and a vision of its electrification future. Visitors have the chance to win a Perodua Alza, which will be given away to a lucky Autoshow participant. To be eligible to win, participants must complete their digital passport through the Malaysia Autoshow virtual hub. Tickets for the Malaysia Autoshow 2023 are available at and via a link on the autoshow website ( This year’s Autoshow ticketing is completely cashless, and tickets must be purchased online.

Hall D, which contains the Malaysia EV Show and Charged, is packed with its largest display of electric vehicles and technology ever. Visitors can get a detailed look at the many brands that comprise the EV ecosystem, such as GWM, Mercedes-Benz, BMW, NETA, and many more.

Meanwhile, the Malaysia Autoshow 2023 AutoFest adds a new dimension to the Autoshow, featuring family-friendly activities. The AutoFest will feature over 100 activity booths and stalls, in addition to the many automotive-themed exhibitions and activities such as simulators, virtual reality, e-sports, fire dancers, flea markets, and 80 food trucks.

Malaysia Automotive Institute and Panggung Asia will organise a FREE concert for its visitors in conjunction with the Raya season, through SoundValley Festival 2023 Raya Concert. This year’s concert features Aina Abdul, KGB, LOST, Ashtin and Xpose, and also a special appearance by XPDC. XPDC will feature a “Tribute to Legend” performance to honour their lead singer, Allahyarham Mael, who recently passed last week.

At the soft launch/ media preview day on 3 April 2023, Minister of Investment, Trade and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz said that Malaysia’s National Automotive Policy (“NAP2020’”) places a strong emphasis on developing new mobility solutions that are more efficient, sustainable and customer-centric. This includes the promotion of Energy Efficient Vehicle (EEV) plus connected and autonomous vehicles or Next Generation Vehicles (NxGV), electric vehicles (EV) and other forms of alternative propulsion.

The Minister also emphasized that to achieve Malaysia’s net-zero carbon emissions by 2050 as outlined in the Twelfth Malaysia Plan (12MP), Malaysians must carry an even bigger responsibility to ensure all our activities – especially transportation, are sustainable and greener.

YB Tengku Zafrul further explained that it is evident that the elements of Environment, Social and Governance (ESG) have to be incorporated into businesses of all spectrum as a growing imperative that can drive a long-term value creation, encourage sustainable business practices and attract more viable investors.

“We know for sure that with electrification, vehicle components will be simpler in assembly, but more sophisticated in design and development. In order to ensure competitiveness in this evolving landscape, it is crucial for small and medium-sized enterprises (SMEs) and vendors to have the necessary support. This support can come in various forms, including access to technological expertise, research and development resources. Hence, to remain competitive, it is important for SMEs and vendors to stay updated with the latest advancements and best practices in EV component design and manufacturing.”

Minister of Investment, Trade and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz

    PROTON Unveils R3 Accessories Package for Proton X50

    The Proton X50 R3 accessories package was unveiled by local automaker PROTON during the Malaysia Autoshow 2023. The package was launched to coincide with the 20th anniversary of R3, commemorating Proton’s commitment to motorsports for two decades. Interested customers can reserve a Proton X50 for RM599 (RM500 for the car and RM99 for the extras package) during the event, with deliveries set to begin in October of this year.

    The R3 20th Anniversary Edition Accessories Package concept can be seen on the Proton X50 1.5 TGDi Flagship model at the Malaysia Autoshow 2023. The display car is dressed in the brand’s signature black colour scheme, which will be exclusive to the model.

    Additionally, the accessories package consists of a specially designed R3 Aerokit (front, side, rear and roof spoiler), R3 Flow Formed 18” Lightweight Alloy Wheels, R3 Bonnet Stripe, R3 Front Grille Logo, R3 20th Anniversary Exterior and Interior Nameplate, R3 Vehicle Registration Number Holders (front and rear), and R3 3D Carpet Mats. 

    “The unveiling of R3 20th Anniversary Edition Accessories Package for the Proton X50 is a timely reminder to fans about PROTON’s heritage of performance and motorsports. The company is also celebrating its 40th year of incorporation in 2023 and our exploits in the world of rallying and circuit racing is an important part of our history. PROTON is on the cusp of moving into the New Energy Vehicle (NEV) segment with the upcoming launch of the Proton X90 and we are eager to offer our customers a new product incorporating the latest technologies. At the same time, we value our fans and enthusiasts who have remained loyalists for many years so products like the R3 show car are designed to appeal to enthusiasts who want a unique look for their Protons.”

    Roslan Abdullah, Deputy Chief Executive Officer, PROTON 


    Photos courtesy of Malaysia Autoshow, respective brands and author’s own using the vivo X80 Pro

    About Tim Chew

    Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

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