Glenfiddich invites whisky lovers to experience an incredible journey into the extraordinary at the Glenfiddich Chinese New Year Pop Up, at Hall 3 of the Pavilion Bukit Jalil Exhibition Centre. The pop up runs from 5 to 15 January 2023 and is open on weekdays from 4.00pm to 9.30pm and 1.00pm to 9.30pm on weekends. This journey into the extraordinary will see the launch of limited edition packs that make ideal gifts when you’re visiting friends and loved ones who are Scotch whisky lovers.
Various exciting activities await visitors. Head to the wishing lantern wall to send bountiful blessings to your loved ones. Discover interactive games and unique photo booths, where you can get creative with your Lunar New Year images and videos and upload them to your Instagram to stand a chance to win exclusive Glenfiddich merchandise. Personalise a Glenfiddich bottle label for a unique gift for loved ones, and get a personalised calligraphed Chinese New Year door decor that makes for a beautiful display.
Glenfiddich unveiled its annual limited-edition Chinese New Year gift packs designed by Shanghai-based illustrator, Yixin Zeng – known for his vibrant, expressive and detailed style of painting.
The design features the iconic Glenfiddich Stag (Fu Lu 福鹿) which represents wealth, prosperity and longevity in Chinese culture. On the pack, the magnificent Stag takes centre stage amidst a fantastical scene rich with texture, vibrant festive patterns and colourful elements surrounding its antlers – each detailing the series of journeys that come together to create an extraordinary Chinese New Year.
“Every Chinese New Year is a meaningful celebration for many around the world. For us at Glenfiddich, the synergy and significance that our brand icon has with the festival is very meaningful. We are excited to partner with acclaimed illustrator, Yixin Zeng, whose bold and effervescent style is just what we were looking for to bring this year’s limited edition Chinese New Year gift packs to life. From the first drop of our single malt Scotch whisky to the last, we want to invite friends of Glenfiddich to embark on this auspicious journey into the extraordinary.”Will Peacock, Global Luxury Director of William Grant & Sons
Each gift pack comes with a bottle of Glenfiddich’s exceptional single malt Scotch whisky, skillfully crafted by Malt Master Brian Kinsman. Starting with the Reserva Rum Cask 21 Year Old pack, the aged whisky is finished in Caribbean rum-soaked casks, where it is infused with a spicy warmth and indulgent vanilla and toffee sweetness.
The gift packs also include 12, 15 and 18 Year Old expressions of Glenfiddich. Each design colour corresponds with the respective expression, and features a bottle of Glenfiddich and whisky glasses, all housed in a gift box with a beautiful finish.
“I’m honoured to partner with Glenfiddich for its 2023 limited edition Lunar New Year gift pack design. My artwork takes inspiration from the vibrancy of Lunar New Year celebrations and my experience as a traveller, artist and conceptualist. On the pack, we can see the Royal Stag sitting proudly at its heart amidst a festive wonderland with prosperous elements, such as a Chinese dragon, Chinese crane, feathers and fish, as well as fireworks. I also paid tribute to Glenfiddich by incorporating playful details to discover. The design, coupled with a bottle of the world’s most awarded Single Malt Scotch Whisky, was ideated to create a truly extraordinary moment in each pack.”Illustrator Yixin Zeng
The Glenfiddich Chinese New Year gift packs are available in selected speciality fine spirits retailers, such as Jaya Grocer, Urban Fresh and Boozeat.
Photo/ visual credits: William Grant & Sons
0 comments on “Glenfiddich Chinese New Year Pop Up at Pavilion Bukit Jalil Exhibition Centre”