Cars Peugeot

Peugeot Announces the New Peugeot E-308 and E-308 SW

[Automotive News]

The saloon and estate SW versions of the two new PEUGEOT 308 models, which are already offered in electrified plug-in hybrid models, will be offered in 100% electric versions starting in 2023. PEUGEOT will be the first company in Europe to provide an estate that is entirely electric. Depending on the amount of equipment, the electric 308 and 308 SW will be powered by a brand-new electric engine that produces 115 kW (156 horsepower) and has a range of more than 400 km (WLTP cycle). The 308’s distinctive design is paired with the driving enjoyment typical of PEUGEOT models, as well as segment-leading efficiency, with an average energy consumption of 12.7 kWh. The new PEUGEOT E-308 and E-308 SW will be made available in the Allure and GT trim levels, and they will hit the market in succession in mid-2023.

The new PEUGEOT E-308 and E-308 SW’s design is based on both a dynamic, upscale reference world and the PEUGEOT DNA. The new brand insignia is prominently displayed in the centre of the grille, the volumes are sensual and sharp, and the longer front bonnet accentuates the silhouette. The interior space benefits from the architecture’s overall optimization. Both the three-claw LED lights at the back and the fang-shaped light signature at the front effectively integrate the 308 and 308 SW into the PEUGEOT family.

The PEUGEOT 308 and 308 SW’s 100% electric variants include a new 18-inch aluminium wheel that was manufactured exclusively for them. It is very well-designed to maximise performance in terms of aerodynamic efficiency.

The new PEUGEOT E-308 and E-308 SW will feature a brand-new, all electric powertrain with 115 kW (156 horsepower) and 260 Nm of torque (available from 0 km/h) for quick response. The E-308 will be powered by the new engine, which will be silent, vibration-free, and CO2-free. This engine will complement the current range, which includes 180 bhp/132 kW and 225 bhp/162 kW plug-in hybrids and internal combustion versions.

The PEUGEOT E-308 and E-308 SW’s gearbox optimizes range while retaining a high level of performance and responsiveness unique to electric engines.

The new generation 54 kWh high-voltage battery (51 kWh useful) comes with a new chemistry composition with 80% Nickel – 10% Manganese – 10% Cobalt, which operates at 400 volts and allows a range of over 400 km according to the WLTP protocol (approval in progress).

Efficiency was a major concern for the PEUGEOT E-308 and E-308 SW engineers, with the combined efforts in terms of engine, battery, aerodynamics (optimisation of the front end and underbody), weight optimisation (EMP2 platform) and reduction of friction losses (class A tyres) has made it possible to attain remarkably low average energy consumption: 12.7 kWh per 100 km, a benchmark among 100% electric vehicles in the C segment.

In addition, to manage energy consumption as effectively as possible, the driver can select his or her driving mode (ECO, NORMAL and SPORT), and even, thanks to the “BRAKE” mode, increase deceleration when the accelerator pedal is released to optimise energy recovery.

The on-board three-phase charger comes as standard and has a power rating of 11 kW. The charging socket accepts all charging modes. From a 100kW public charging point, the vehicle charge will go from 20% to 80% charge in less than 25 minutes.

For its driver and passengers, the new PEUGEOT E-308 and E-308 SW offer the latest generation of the PEUGEOT i-Cockpit®, recognisable by:

  • its compact, heated steering wheel, dedicated to driving pleasure and controlled agility,
  • its 3-dimensional digital head-up display, which can be customised and configured,
  • its central 10-inch touch screen.

Emphasis has been placed on cabin craftsmanship, and inventiveness with fully configurable virtual i-toggles, and connectivity including the latest i-Connect® Advanced technology infotainment system.

Depending on the country of sale, the new PEUGEOT E-308 and E-308 SW will be available for purchase on Peugeot’s online sales site, which will allow the customer to have a 100% digital purchase experience that is entirely secure. Customers can purchase their new vehicle, trade-in their old vehicle and finance their new vehicle right from their smartphone, tablet or PC. Each customer will have the freedom to choose to have their vehicle delivered to their home free of charge.

A range of services is available to make customers’ lives more convenient like the MyPeugeot® application that is available on smartphones, which communicates with the vehicle and can schedule a remote charge, or launch a thermal pre-conditioning remotely.

The Free2Move e-solutions smartphone application allows users to plan their journey, by anticipating the recharging stages thanks to the integration of the recharging stations present on the route.

Photo credits: Peugeot


About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

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