Grooming

Events – November 2019

[Events]

NIVEA Launches the New NIVEA MEN Craft Stylers

Josh Ho, Chong Yen Nee – Marketing Manager of Beiersdorf Malaysia, Caryn Loh – Managing Director of Watsons Malaysia, Ng Hock Guan – Country Manager of Beiersdorf Malaysia & Singapore, Cheong Wai Lun – Marketing Director of Beiersdorf Malaysia, Andre Amir, Brian See (left to right)

  

NIVEA launched their new NIVEA MEN CRAFT STYLERS range at Sunway Pyramid on 6 November 2019. With the launch, NIVEA claims to be the first personal care brand in Malaysia to have the complete styling and grooming solution for men.

The name CRAFT STYLERS was inspired by men’s desire to craft their hair, change their style as often as they want, and rest assured that hair stays in place all day. NIVEA MEN CRAFT STYLERS completes the men’s grooming regime with styling products that offer versatility and allows men the opportunity to express their creativity in achieving diverse looks. CRAFT STYLERS is NIVEA MEN’s first styling range with workable textures that can be combined without compromising on the result. Men can achieve finishes ranging from messy matt to healthy-looking shine whilst being able to style with the various levels of hold. Crafting is all about adding structure, shape, and definition to the hair.

NIVEA MEN demonstrated the versatility of the products with a live demonstration featuring three (3) models sporting different hairstyles that matched with 3 different themed looks – Stylish, Urban, and Active got their hair styled by hair maestro, Lex from OthrsBarber. He creatively crafted, re-shaped and re-defined the models’ hairstyles on stage to show the ease of use and how effortless it is to restyle.

  

Lex from OthrsBarber creatively crafted, re-shaped and re-defined the models’ hairstyles on stage to show the ease of use and how effortless it is to restyle with NIVEA MEN Craft Stylers
Lex Low of Othrs Barbers styling influencer Josh Ho live at the launch of NIVEA MEN Craft Stylers.
Lex Low of Othrs Barbers styling influencer Brian See at the NIVEA MEN Craft Stylers Grooming Booth.

    

The NIVEA MEN CRAFT STYLERS range consists of 4 styling products bearing an attractive masculine scent. All 4 styling products are formulated with natural Vitamin E that strengthens hair and provides protection all day long. 

Craft Stylers Reshaping Spray (RM20.90 / 200ml)

An innovative hair spray that allows easy styling of the hair by the extended drying time in order to craft and recraft your hairstyle. The alcohol-free formula is kind to the hair as it does not dry out or leave hair with a sticky or crunchy feel. Ideal for everyday styling, the Craft Stylers Reshaping Spray can be applied to dry hair and can be reworked till the ideal look is attained. Sport a playful and fun do paired with an active style that’ll keep you moving with your hair looking healthy all day long.

  

Craft Stylers Fixating Styling Gel (RM13.50 / 150ml)

The easy to use Fixating Styling Gel leaves hair with a natural finishing gloss that does not look greasy as the formula tames the hair without leaving a sticky feeling. The Craft Stylers Fixating Styling Gel has an exceptionally strong hold on your hair without drying it out. An ideal styling gel that creates perfect shaped looks whilst strengthening hair with Vitamin E .

  

Craft Stylers Defining Styling Gel (RM13.50 / 150ml)

The Defining Styling Gel allows flexible styling without compromising on hold. The gel leaves hair with a natural matte effect and strong hold. Formulated with vitamin E the gel provides natural protection keeping hair strong and healthy. Add definition and shape to your hair with this effortless styling gel. Hit the streets with an urban style and go for a casual, laid back hairstyle with the easy to craft gel texture.

  

Craft Stylers Workable Styling Cream (RM13.90 / 150ml)

The Styling Cream is a daily essential for men that has an easily reworkable and flexible texture that allows for recrafting styles until a desirable look is achieved. The style is held in place all day with a long-lasting hold that also provides hair with a natural matte finish. Achieve a stylish and effortless look with a sleek back hairstyle with Craft Stylers Workable Styling Cream as the texture gives a natural matte finish.

  

The Craft Stylers range is available at Watsons. Look out for the upcoming CRAFT STYLERS Barbershop at i-City, Shah Alam which will be happening from 18 November to 24 November 2019.

Photo Credits: NIVEA Malaysia

 


 

BJC Launches new TASTO Potato Chips and DOZO Rice Crackers in Malaysia

 

BJC Foods (Malaysia) Sdn. Bhd. (BJC Foods), a subsidiary of Berli Jucker Public Company Limited of Thailand, and manufacturer of popular snack brands such as Wise Cottage Fries and TASTO®, launched three (3) new Asian flavours under TASTO Potato Chips and DOZO, the No. 1 brand of Crispy Rice Crackers in Thailand, on 7 November 2019 at DoubleTree by Hilton in Kuala Lumpur.

TASTO Potato Chips is targeting the young (and young at heart) with the new flavours released by the company that features three of Asia’s popular delicacies namely; 3 Flavours Fish, Curry Crab and Seaweed with Korean Sauce.

The TASTO 3 Flavours Fish is based on a delicious local delicacy known as “Ikan Masak Tiga Rasa” with three main flavours, Sweet, Sour and Spicy. The TASTO Curry Crab flavored potato chips, offers the same great taste of delicious crab meat enveloped in tasty dry curry.

The TASTO Seaweed with Korean Sauce flavoured potato chips leverages on the growing influence of Korean culture led by the “K-Pop” phenomenon and to capture the new generation of consumers who fancy Korean food.

These new flavours are available with TASTO’s thinly sliced crispy potato chips with “V-Cut”, the process that gives the V-shaped wave formation on the chip that are designed to maximize delivery of the flavours.

 

 

Apart from the TASTO potato chips, BJC’s new crispy rice cracker, DOZO, is targeted at active kids. DOZO crispy rice cracker is made with superior quality Japanese rice and comes with a variety of flavor options such as Original, Corn Cheese and Japanese Seaweed.

These nutritious rice crackers are oven-baked to offer consumers a healthy snack and crafted to an ideal size that allows it to be easily carried along.

“We are very excited to offer three new exotic flavours for our TASTO potato chips, as well as introducing the new DOZO rice-crackers for our Malaysian consumers”, said BJC Foods managing director, Phillip Leong.

“Thus, introducing the new exotic Asian and local flavours is a bold step for us in an industry where most snack food manufacturers take the safe path by offering traditional flavours.

“I am confident that our consumers will find that the superior quality and delicious taste of the products to be extremely refreshing and tantalizing.

“Further to that, I am also very positive that our new DOZO rice crackers will be a big hit amongst the consumers who are constantly on the go and are always seeking healthier ways to maintain their energy levels,” he elaborated.

TASTO’s new flavours of potato chips are now available at all leading small and large retail outlets and convenience stores across Malaysia, while the DOZO rice crackers are available at selected outlets.

Photo Credits: Tasto Malaysia (BJC Foods (Malaysia) Sdn. Bhd.)

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About Tim Chew

Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 15 years of media, marketing, and management experience with various media owners and publishers.

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