Carlsberg is partnering with almost 350 bars and restaurants throughout Malaysia for the Oktoberfest 2019 celebrations, offering the seasonal 500ml Oktoberfest beer stein which consumers can redeem when they enjoy beer at participating outlets (while stocks last).
The biggest Carlsberg Oktoberfest parties will be at six locations, kicking off with the Starlight Carnival at Century Lake Park, SkyAvenue, Resorts World Genting every Thursday to Saturday from 10 October until 2 November, followed by Beach Club in KL on 11 October, LED Modern Bar in Johor Bahru on 18 October, Vangohh Eminent Hotel & Spa in Bukit Mertajam on 24 October, TGG Publika in KL and the Malaysian German Society in Penang on 25 & 26 October.
These flagship celebrations will see Oktoberfest revelry in the form of fun games, live music performances, German folk dances, and a range of quality beers, stouts and ciders served by the Carlsberg brand ambassadors in traditional dirndl dresses.
Carlsberg’s Oktoberfest promotions extend to supermarkets and hypermarkets in October, where consumers can get an exclusive Oktoberfest hat for purchases of Carlsberg Malaysia’s beers, stouts and ciders RM80 and above, or the limited-edition Oktoberfest beer stein for purchases above RM130!
To encourage Malaysians to celebrate responsibly by not drinking and driving, Carlsberg is also activating its #CelebrateResponsibly campaign in partnership with e-hailing providers Grab and Riding Pink (a women-only ride service), to offer free rides to and from participating Carlsberg outlets throughout Malaysia hosting Oktoberfest celebrations and promotions. Consumers can enjoy up to RM20 off each ride when they use the promo code CELEBRATERESPONSIBLY, which can be redeemed between 5.00pm and 1.00am daily until 2 November 2019 or while rides last.
Carlsberg Malaysia received overwhelming response last year where more than 650 free rides were redeemed, and thus are giving 1,000 free rides this year to Carlsberg’s Oktoberfest promotions and celebrations hosted by their trade partners nationwide.
This year, Carlsberg’s #CelebrateResponsibly employee ambassadors will visit the flagship celebrations to encourage revellers to drink responsibly. Consumers can test their BAC levels on portable breathalysers throughout the event and stand a chance to win their own breathalyser by signing up as a #CelebrateResponsibly ambassador themselves at bitly.com/GBRD2019
#CelebrateResponsibly is in support of Carlsberg’s sustainability strategy, Together Towards ZERO, where it sets a bold ambition for a society with zero irresponsible drinking in line with its global purpose of Brewing for a Better Today and Tomorrow. This initiative represents Carlsberg Malaysia’s 5th consecutive year of support towards the Global Be(er) Responsibility Day (GBRD) – a worldwide initiative to promote the responsible consumption of beer – and has reached more than 31,000 consumers during Oktoberfest activations over the past four years.
Carlsberg Group has set a bold vision for a society without irresponsible drinking. By 2030, it aims to see a continuous reduction of key responsible drinking statistics in all of its markets in support of the World Health Organisation’s (WHO) objective to reduce harmful use of alcohol, as well as the WHO’s Sustainable Development Goal 3 to ensure healthy lives and promote well-being for all ages.
For the full list of participating outlets and Oktoberfest party dates, head over to http://www.probablythebest.com.my
[Updated 14 October 2019]
Carlsberg Welcomes New Managing Director
Carlsberg Brewery Malaysia Berhad announced on 14 October 2019, the appointment of Stefano Clini, an Italian aged 53, as new Managing Director effective 26 October 2019. He will succeed outgoing Managing Director Ted Akiskalos in managing the Company’s operations in Malaysia and Singapore as well as representing the Company in Lion Brewery (Ceylon) PLC, Sri Lanka as a board member.
Clini is currently Managing Director of Carlsberg Vietnam Breweries Ltd since September 2017. Under his leadership, Carlsberg Vietnam has had a successful turnaround with record growth in both top- and bottom-line.
Chairman of the Company Datuk William Toh Ah Wah said, “I am pleased to announce the appointment of Stefano Clini as our new Managing Director effective 26 October 2019. Having had prior experiences and insights on the Malaysia and Singapore markets from his previous MD role with a tobacco company based in Kuala Lumpur, I am confident that Stefano will continue to deliver continuous growth in both the operations thus enhancing sustainable shareholder value.”
Prior to joining Carlsberg Vietnam, Clini was Managing Director of the British American Tobacco Malaysia responsible for the Malaysia and Singapore operations from 2013 to 2016.
He has 30 years of experiences in the global consumer goods industry and had held various senior leadership and commercial roles within the H.J. Heinz in Italy from 2005 to 2013 and the Procter and Gamble (P&G) in Italy, Belgium, Switzerland and Turkey from 1990 to 2005.
For more info, head over to https://carlsbergmalaysia.com.my/
All images by Carlsberg Malaysia.