Kronenbourg 1664 Blanc had an exclusive dining experience themed “Dinner In Blue” on 12 July 2019 at Chateau de Caffeinees in Kuala Lumpur. The venue was draped in blue and adorned in opulent décor depicting the iconic blue-hued bottle and one of the colours of the French flag, illuminating a cool ambience.
“Kronenbourg 1664 Blanc continues to inspire everyone to share beautiful moments with loved ones at dinner occasions while enjoying a good tasting brew. Produced in a country of fine taste and fashion, 1664 Blanc’s ‘Dinner In Blue’ campaign aims to elevate all moments in style. With partnerships from more than 100 participating pubs, bars and restaurants, we reward diners with a free glass of French’s No.1 premium wheat beer,” said Ted Akiskalos, managing director of Carlsberg Malaysia.As a special guest to the gala event, Ambassador of France to Malaysia H.E. Mr Frédéric Laplanche said, “We’re glad to see the success of Kronenbourg, a French brand, here in Malaysia showcasing our culture through great dance, music, food and fashion done in good taste. And what better way to commemorate the event with France’s National Day, also known as Bastille Day, which falls on 14th July.”Ambassador of France to Malaysia H.E. Mr Frédéric Laplanche commended the brand for making great success among Malaysian beer lovers outside of France.
Guests enjoying 1664 Blanc, a smooth-tasting wheat beer with hints of citrus and coriander spice.
Guests were entertained with French music.
1664 Blanc is once again involved with the local fashion scene, this time as the official beer of the upcoming KL Fashion Week 2019 (KLFW 2019). As a teaser of this gala event which takes place from 21 to 25 August 2019, there was a fashion show with the models featuring elegant pieces showcased by seven designers of KLFW 2019.
Founder of KL Fashion Week Andrew Tan receiving a memento from Ted Akiskalos.
A spectacular display of fireworks in celebration of Bastille Day ended the evening
In anticipation of limited-edition designer merchandise up for grabs in the September campaign, enjoy Blue Happy Hours from now till end August to get a FREE half pint of 1664 Blanc! Simply spend RM50 and above every Friday when dining at participating modern bars, cafes and restaurants nationwide.
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