Luminox Luxury Timepieces

Luminox ICE-SAR Arctic 1200 Series



As the official partner of the Icelandic Association for Search and Rescue (ICESAR), Luminox is committed to creating watches that meet the needs of these intrepid public servants as they go about their daily duties – which can mean dealing with volcanic eruptions, avalanches, shipwrecks, mega storms and even more.

The ICE-SAR teams need a timepiece that they can rely on, which is why they chose Luminox as their official timepiece. With its rugged, shock resistant construction, robust water resistance and luminosity, Luminox certainly fits the bill. In addition to icy environment, heavy rains and strong winds, ICE-SAR also has to deal with limited daylight visibility as Iceland remains in partial or total darkness during several months in winter. In such conditions, Luminox watches and their unique self-powered illumination system – providing constant glow for up to 25 years – truly become an essential gear to ICE-SAR teams in order to conduct their missions.



Following last year’s releases, Luminox is introducing the new Arctic 1200 Series stainless steel models in the ICE-SAR line, complete with interesting details and new colors.

The most eye-catching piece is the ICE-SAR Arctic 1200 with the blue case on a textile strap, however the collection also comes in four other variations: black on textile strap, black on steel bracelet, white on textile strap, and white on a steel bracelet. The textile strap has reflective material imbedded in the textile for additional safety at night, mimicking the clothing that ICE-SAR teams wear.



Due to the case’s screw down case back and crown, the watches are capable of water resistant up to 200 meters (20 ATM). The hands are inspired by the carabiners the teams use, while the red graphic around the date window is the ICE-SAR logo. The dial, on which is printed a map of the world, with the coordinates of the ICE-SAR headquarters in Reykjavik in the middle, is protected by a sapphire crystal with anti-reflective coating and framed by a bi-directional turning bezel.

With this bezel, wearers can navigate using your Arctic 1200 Series timepiece as a sun compass. In the Northern Hemisphere, point the hour hand at the sun and imagine an angle formed by the hour hand and a line drawn from the 12 o’clock position to the center of the watch. Bisect that angle and that is true south. Put the turning bezel’s S on that point and you will know the cardinal directions. In the Southern Hemisphere, point the 12 o’clock position at the sun; imagine the angle between the hour and the line from the 12 to the center of watch. Bisect that angle and it will give you the true north.

Luminox continues to work and support the ICE-SAR, a historic Search and Rescue operation, and to be equipping them with ICE-SAR Arctic Series watches. To celebrate this unique partnership, each ICE-SAR Arctic 1200 Series watch will come with a special booklet on the partnership.



Luminox ICE-SAR Arctic 1200 Series – Main product features

Case Diameter: 46mm

Time/ Date: Ronda 715 Lithium Swiss quartz movement

20ATM water resistance

Sapphire crystal with AR-coating

Stainless Steel case with bi-directional turning bezel

Stainless Steel screwed in case back

Stainless Steel screw down crown

Hydraulic stamped dial with map of the world and the ICE-SAR HQ headquarters

Metal band or reflecting textile strap

Continuation of the ICE-SAR partnership

Special Booklet



Luminox watches can be purchased online at:

Luminox watches are also available at the following departmental stores and other leading watch retailers:

Parkson at Pavilion – Level 3, Pavilion, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur

Parkson at Sunway Velocity – G-16, Ground Floor, Sunway Velocity Mall, 55100 Kuala Lumpur

Isetan at KLCC – 3rd Floor Suria KLCC, 50088 Kuala Lumpur

Isetan at 1 Utama – Level 1, 1 Utama Shopping Centre, 47800 Petaling Jaya, Selangor

SOGO – Kompleks SOGO, 3D Fashion Arena, 190, Jalan Tuanku Abdul Rahman 50100 Kuala Lumpur

SOGO Central i-City, Unit G-01,  No 1, i-City, Persiaran Multimedia, Seksyen 7, 40000 Shah Alam.


For more information, head over to

Photo Credits: Crystal Time




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About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

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