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Events – March 2019

[Events]

Somersby Unveils Sparkling White Cider Inspired by White Wine

 

  

Somersby unveiled their new Sparkling White cider on 20 March 2019 at the Majapahit in downtown Kuala Lumpur, adding yet another variant to complement its existing line-up which consists of Apple, Blackberry, Elderflower Lime and Sparkling Rosé (sadly Somersby in Malaysia discontinued the Pear variant which is my favourite). Malaysian consumers are the first to savour this new sparkling cider in Asia, outside Europe.

Somersby’s Sparkling White can be consumed as an aperitif, and offers the same flavours and structures of white wine while maintaining the familiar refreshment from Somersby. Somersby Sparkling White is a bubbly cider with a fruity white wine aroma, is less sweet, and comes without a hint of acidity, making it an alternative to wine or champagne, as it pairs well with seafood, white meat, ham and cheese.

  

Managing Director of Carlsberg Malaysia Lars Lehmann said: “Somersby, the No.1 cider in Malaysia, is again leading the category with its latest innovating– Sparkling White to drive excitement and consumption. It is a refreshing semi-sweet cider full of tingling live bubbles with a fruity white wine aroma. This product innovation has the best of both worlds – the refreshment of a cider combined with the taste of white wine”.

During the launch party, Somersby Sparkling White was served in an elegant stemmed glass throughout the night paired with various delicacies such as oysters, shrimp, cold cuts, cheese and a selection of crusty bread.

Managing Director of Carlsberg Malaysia Lars Lehmann with Dato Jimmy Choo

Managing Director of Carlsberg Malaysia Lars Lehmann with Dato Jimmy Choo

Carlsberg Malaysia Sales Director Gary Tan with guests Dato Casey Chua (on the far left), Alistiar (2nd from right) and friend

Carlsberg Malaysia Sales Director Gary Tan with guests Dato Casey Chua (on the far left), Alistiar (2nd from right) and friend

Carlsberg Malaysia Managing Director Lars Lehmann (far right) and HR Director Felicia Teh (2nd from left) with guests

Carlsberg Malaysia Managing Director Lars Lehmann (far right) and HR Director Felicia Teh (2nd from left) with guests

  

The Somersby Sparkling White is available in single bottle or 4-bottle pack in major supermarkets, hypermarkets and selected pubs, bars and restaurants. Somersby Sparkling White retails at a similar price point to other Somersby variants, and is best consumed chilled in a bucket and served in a wine glass.

For more info, head over to http://www.carlsbergmalaysia.com.my

Photo credits: Carlsberg Malaysia

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